How a $0.10 Domain Turned Into a Multi-Million Dollar Business - Tyler Jorgenson

Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

The Rich Dad Company

Entrepreneurship, Business, Investing

4.1 • 3.9K Ratings

🗓️ 7 April 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m breaking down how I built my e-commerce business from scratch, why I focused on high-margin products, and the costly mistakes I made so you don’t have to.

I’ll walk you through:

Why I chose e-commerce and high-margin products
How I launched my first website with just a free WordPress theme & PayPal buttons
The moment I made my first sale overnight—and why it changed everything
The biggest scaling mistakes I made (and how you can avoid them)
How I got my ads, website, and merchant processing right

Plus, I’ll share the one critical mistake I made when expanding internationally—and how it almost derailed my business.

If you’re thinking about launching or scaling an e-commerce business, this episode is packed with gold!

Key Takeaways

Choose high-margin products—it gives you room to grow and make mistakes.
Start simple—I launched my first site with free tools and still made money.
Know your numbers—understand cost per acquisition, shipping costs, and lifetime value.
Scale when you have momentum—don’t slow down once you hit your first goals.
Learn from experts—don’t try to figure it all out alone.

Chapters
00:00 – Welcome & What You’ll Learn Today
01:30 – Why I Chose High-Margin E-Commerce
04:15 – Launching My First Website (on a Budget!)
06:45 – The $200 Sale That Changed My Life
08:30 – The Power of Differentiation in E-Commerce
10:15 – Scaling My Ads & Traffic (and What I Did Wrong)
12:40 – Why My Merchant Account Kept Shutting Down
14:00 – The First Big Mistake I Made in Scaling
15:00 – My International Expansion Disaster (Coming Next Episode!)

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Disclaimer: The information provided in this episode is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.

The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.

Transcript

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0:00.0	What if I told you that you could start a business for less than a dollar?
0:03.3	I did. I had a 10 cent domain that was on sale and a $100 Google AdWords credit,
0:09.1	and that's all I had to get started on my first e-commerce business.
0:12.3	And somehow I turned that into an international company selling wholesale, retail,
0:17.8	direct to consumer. But before the good stuff all peaked, I've made every mistake possible.
0:22.7	Mistakes that will stop most people from even getting started.
0:26.5	Today I'm going to show you what worked and what didn't and why the biggest risk isn't failing.
0:32.3	It's never getting started at all.
0:33.9	You're listening?
0:34.8	Welcome out to the Rich Dad Radio Show, the good news and bad news about
0:39.1	entrepreneurship. I'm your host, Tyler Jorgensen. In this episode, I'm going to break down
0:44.1	three really important things for you. I'm going to break down why I chose e-commerce,
0:49.1	specifically high-margin product e-commerce. And then we're going to go about how I launched my first website
0:56.2	and how much easier it is today than when I did this back in 2008 to 2010. And then I'm going to
1:02.5	go through some big mistakes that I made so that you don't have to make those two. Let's get into it.
1:07.7	So why did I choose e-commerce, specifically high-margin products? And it's pretty simple.
1:14.3	One, I really wanted a lifestyle that I could spend time with my family, time with my kids,
1:19.6	and be able to travel and see the world. I didn't want to be stuck behind a desk or nine-to-fiving it all
1:25.6	day. E-commerce seemed like the right solution for me.
1:29.2	I also knew I didn't have a ton of experience in e-commerce.
1:32.5	I'd sold some things on eBay.
1:34.2	I'd sold some things on Craigslist.
	...

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