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Google Pixel 10.

The pride, passion, and pageantry of college football lives here.

This is the Paul Pinebaum Show, Hour 4 Podcast.

This might be college football.

Yeah.

Final hour is live here, and we thank you for being a part of.

We start with Brian Kelly, and we end with Scott Docterman, not the show, but our guest.

Scott, of course, with the athletic, has written about what else, but money in intercollegiate athletics under the heading

college athletics need to find every dollar the search is on for new ways it features among

others ross bork who started his career at missouri and has been to a number of s cc spots

from olm to texas a&M and now obviously at Ohio State.

Scott, thank you. An outstanding job of reporting this story. Good afternoon. Then take us

through your process and what you discovered about the search for more money. Thanks for

having me, Paul. And I tell you what, it's money is the whole issue when it comes

to college sports. And as much as I think everybody is sick and tired of hearing about money

issues, it still is what drives this sport and what drives college athletics. And in talking,

this other story in combination with it with Sam Khan, we looked at money over a 20-year period and we selected 16 different schools and kind of isolated what areas we saw a lot of growth and expenses and revenues.

...