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What a fascinating success, Dugots, this peacock NFL football game was for streamers and the NFL and fascinating

at least in part because I don't know if all of the people buying that game understand that they've just made it so that everyone knows

that they can now charge you more and more often for buying those games because the industry was changed this weekend when

Peacock which paid a hundred ten million dollars for that game somehow got a

rating six percent higher than the one on broadcast television last time they played a Saturday

wild card game at night.

The Jacksonville Chargers game last year that was the debacle that cost Mike a lot of money because the charges were up 27 nothing at the half and then lost the game to Jacksonville.

That game did 6% worse than this one. That's the Taylor Swift effect. That's the Kansas City Chiefs effect. I don't think the Miami Dolphins had much of anything to do with that although the Miami Dolphins do have fans all over the world

There was interest in the Dolphins I mean they were you know there were a team that scored a lot of

About about the same as there would be in a Chargers Jacksonville game.

The spike was because of Kansas City. I think we're too far away removed from their

success that the Dolphins are still an international brand despite they are Smith being in the

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