Wonderly Plus subscribers can listen to Business Wars daily ad-free right now.

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

If you or someone you care about has cancer,

Macmillan Cancer Support's online community is here to help from day one.

Macmillan's free online forum provides a safe space to get support from both experts and others who've been

there. Members support each other anonymously, sharing what's helped them on a range of subjects,

from dealing with side effects such as hair loss and fatigue, to money worries and managing work,

or talking with children about a diagnosis. There are different forums on cancer types or experiences,

opportunities to ask an expert, and blog posts.

Find support 24-7 from people who get what it's like to have cancer.

To join, search McMillan online community.

One, three.

The From Wondry. I'm David Brown, and this is Business Wars Daily on this Friday, August 2nd.

Would you reserve a hotel room in just 15 minutes if it meant you could get a great deal? I struggle to make these decisions fast, but probably some of you would. That's what Airbnb's

discount booking company Hotel Tonight is betting on. Last week, Hotel Tonight launched a big ad campaign

pushing a feature called Daily Drops. That's a new deal on a last-minute

hotel room every day intended to cost about 30% less than Hotel Tonight's average prices. The catch?

To get the displayed price, you have to complete your purchase within 15 minutes. Indecisive? Like me?

Well, the ad campaign acknowledges that you may be slow on

the uptake and it's pushing the idea that other buyers are faster and smarter than you are. Wow.

Talk about creating anxiety. We all suffer from FOMO these days, you know, fear of missing out.

And a majority of millennials admit that FOMO actually influences their purchases.

...