HOT TAKE: Shiz Suzuki, on forging new paths and breaking down barriers in sports sponsorship and marketing

Burn It All Down

Sports

4.5 • 729 Ratings

🗓️ 21 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode was produced by Tressa Versteeg. Shelby Weldon is our social media and website specialist. Burn It All Down is part of the Blue Wire podcast network. For show notes, transcripts, and more info about BIAD, check out our website: www.burnitalldownpod.com To help support the Burn It All Down podcast, please consider becoming a patron: www.patreon.com/burnitalldown For BIAD merchandise: teespring.com/stores/burn-it-all-down Find us on Twitter: twitter.com/BurnItDownPod; Facebook: www.facebook.com/BurnItAllDownPod/; and Instagram: www.instagram.com/burnitalldownpod/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This podcast episode is brought to you by Coors Light. These days, everything is go, go, go.
0:06.1	It's nonstop hustle all the time. Work, friends, family. Expect you to be on 24-7? Well,
0:12.7	sometimes you just need to reach for a Coors Light because it's made to chill. Coors Light is cold
0:17.2	loggered, cold filtered, and cold packaged. It's as crisp and refreshing as the Colorado Rockies.
0:23.2	It is literally made to chill. Coors Light is the one I choose when I need to unwind. So when you
0:28.8	want to hit reset, reach for the beer that's made to chill. Get Coors Light in the new look
0:33.7	delivered straight to your door with Drizzly or Instacart. Celebrate responsibly.
0:38.9	Coors Brewing Company, Golden, Colorado.
0:41.4	In 2003, Nike signed 13-year-old Freddie Adieu to a seven-figure contract.
0:48.0	But Freddie didn't live up to the hype.
0:50.1	He has turned down every single documentary project looking closely at the details of his career.
0:57.4	Until now.
0:58.4	People are going to look at everything you did because of the hype surrounding your arrival and what they think you can be.
1:04.7	I'm Grant Wall.
1:05.9	And this is American Prodigy, Freddie Adieu, from Blue Wire Podcasts.
1:11.1	And I suck you up and I'll switch you out and I'll play with your
1:16.6	famous to the screaming shout.
1:18.8	Oh, yeah.
1:19.6	And it is my absolute pleasure to be joined today by Shiz Suzuki, the assistant vice president of sponsorship
1:29.2	and experimental marketing at AT&T. Now, one of the things that I have loved so much about
1:36.3	learning about Shiz's career is the way that she has used the platform of AT&T to evolve
1:42.6	their sponsorships, in particular, the innovative partnerships
	...

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