Hope Fragrances - A Fragrance that Gives Back

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 February 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

“A fragrance that is giving back,” that's Hope Fragrances. In part 1, we have Audrey Gruss, Founder & President of Hope Fragrances & Chair of the Hope for Depression Research Foundation.

Audrey grew up watching her mother suffer from depression and nervous breakdowns. Fifteen years ago, she started Hope for Depression Research Foundation (HDRF) in her honor. HDRF has evolved into the leading depression research organization in the US. The foundation's success is due to its focus on collaborations.

Her depressed mother loved fragrances and used them to uplift her spirit. Audrey wanted to share the same uplifting fragrance with others while finding a way to fund her foundation. So, she started Hope Fragrances. To Audrey, doing for others gives a tremendous sense of well-being. Hope Fragrances give 100% of profits to the Hope for Depression Research Foundation.

She discusses:

* Gratitude
* Overview of the brand
* Bringing a new anti-depressant product to market
* Creating Hope Fragrances
* Their products and packaging
* Major Depressive Disorders
* Giving back to humanity
* Essence and connection

Join Ramon Vela and Audrey Gruss as they break down the inside story on The Story of a Brand.

For more on Hope Fragrances, visit: https://hopefragrances.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, are you interested in seeing me speak live? Well, join me for Sanlain's Commerce Roundtable
0:05.7	on February 8th and 9th, 2022 as I join nine other DTC experts to discuss strategies to make
0:13.0	your 2022 the year of memorable customer experiences. What's Commerce Roundtable? Well, it's aimed at
0:20.1	educating and empowering digital merchants
0:22.1	to dig deeper into the strategies that drive e-commerce growth. Plus, it's virtual so you can
0:27.9	attend from anywhere. So grab your free registration with my special code, VIP SB for season seven
0:35.0	on a topic near and dear to my heart, building a lasting e-commerce brand.
0:40.5	Again, that's VIPSB, that's V as in Victor, I, P as in Paul, S is and Sam, B as in Boy, and I'll see you there.
0:57.9	Recorded at Mute Six Studios.
1:01.8	This is not your average entrepreneur or e-commerce podcast.
1:04.2	And he's not your average host.
1:08.6	This is the story of a brand with your host, Ramon Vela.
1:13.5	This is what we're talking about.
1:15.7	These are the people who are struggling.
1:20.3	112 million people in America are struggling with this.
1:26.3	If my fragrance can help them feel better, just brighten up their day. That is such an important thing. And if a percentage of
1:30.9	those sales, of those profits, can go to research and to make our research happen faster,
1:37.7	then I will have done something that I feel very proud of and very good about because it's my best way of giving back.
1:49.0	I struggled watching my mother with depression. It was painful.
1:55.0	I thought, why can't my sisters and father and I do more?
1:59.0	And I never thought, Ramon, that there was something in my education, in my background,
2:06.4	that I could pull together and create for the sake of everyone else, the sake of humanity,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.