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Prime Time with Sean Mooney

History of WWE 1997 Royal Rumble: Taco Bell Coupon Tickets

Prime Time with Sean Mooney

Prime Time with Sean Mooney

Sports News, Sports, News, Wrestling

4.7797 Ratings

🗓️ 21 December 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode, we dive deep into the full history of the Royal Rumble 1997, including the bizarre and now-legendary Taco Bell coupon ticket promotion that helped pack the Alamodome with over 60,000 fans. From how the promotion worked, to why WWE needed it, to the long-term impact it had on ticket sales and fan perception, nothing is left out.

Transcript

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0:00.0

From wrestling history channel

0:02.9

We're legends never sleep

0:05.1

From Stone Crosity Winning the Royal Rumble to Brett the Hitman Heart, losing his mind.

0:26.4

Welcome to the history of the 1997 Royal Rumble.

0:30.8

I hope you have your Taco Bell coupons ready because we're going to the Royal Rumble between $5 and $8.

0:37.5

That's right.

0:39.0

Some people love this event.

0:40.6

Some people hate this event.

0:42.5

But let's discuss the historic facts around it because, as I mentioned, the WWE is really trying to fill the Alamo Dumb.

0:50.6

Now, this is the first massive U.S. Stadium since SummerSlam 1992. Put that in your head.

0:57.9

The WW's business is not doing well. Things have not been the way they once were with a golden era with Hogan and macho man and warrior.

1:06.5

Now, we're kind of in the pits here. Now, the goal obviously here is to prove that the WWE can still fill giant arenas and stadiums.

1:16.6

64,000 fans come to the Alamo Dome, but how many paid?

1:21.2

Now, that is the question.

1:22.3

So you have 60,525 announced in the arena.

1:29.7

Only 40,000 paid.

1:32.4

40,014 to be exact paid.

1:35.1

That means about 20% were comped tickets.

1:41.3

The ticket prices, $18 $14, and $10.

1:47.1

And then if you were local near the Alamo Dome, you could go to a Taco Bell and you

1:53.7

could get a coupon $5 to $7 on tickets, a Taco Bell coupon ticket, $5 to $7, and you get to go to the Royal Rumble.

2:06.0

Now think about that.

...

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