His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 May 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Unconventional Ways to Improve Sleep and Health
(06:17) Temperature Management and Relaxation Techniques
(11:09) The Future of Sleep and Health: Data and AI
(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
(25:02) The Power of Word of Mouth and Building Trust
(30:02) The Future of Sleep Technology: Advanced Features and Personalization
(39:09) Living and Working Together
(41:17) Setting Boundaries for Work-Life Balance
(45:20) Inflection Points in Building a Hardware Business
(51:56) Creating a Written Culture and Data-Driven Decision-Making
(55:31) The Value of Board Meetings
(58:37) Breaking the Rigidity of Fixed Meetings
(01:03:01) Hiring for Greatness
(01:08:00) The Intensity of Startup Life
(01:12:14) A/B Testing Work Environments
(01:17:12) Religion as a Marketing Strategy

Go to https://www.marketingschool.io to learn more!

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Transcript

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0:00.0	Hey Girlfriends, it's me Carol Fisher back with another season of the global number one
0:05.7	podcast the Girlfriends. Last time we investigated the murder of Gail Katz. This time
0:12.0	we're uncovering the identity of the woman who was buried in
0:15.2	Gail's grave for a decade before she disappeared.
0:18.6	Join me and the rest of the club as we tell her story.
0:22.0	Listen to season two of the girlfriends,
0:24.2	our lost sister on the I Heart Radio app,
0:26.9	Apple Podcasts, or wherever you get your podcast.
0:30.4	Welcome to the Marketing School School Group.
0:33.6	Okay, so Marketing School SK-O-O-O-L group, right?
0:37.9	And so this is a free group that Neil and I are doing,
0:41.8	and what I want to do with the free marketing community
0:44.9	is I want to build a very strong group of people
0:47.2	that are sharing the latest knowledge,
0:49.3	the latest trends, the latest topics,
0:50.8	and we'll share our content as well and we just want people
0:54.1	to engage with each other and build a strong community right because people
0:56.4	ultimately stay for community at the end of the day people are logging for
0:59.6	community and we thought with all the free content that we do well what's been missing a free
1:04.0	community where we can continue to help people level up in terms of their
1:08.0	marketing and hopefully we can help people find jobs in the group we can even
1:11.5	maybe even create a job board but even offer a lot of our other
	...

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