High Ticket Vs. Low Ticket : How Should You Price Your Products & Services - David & Donni

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 26 July 2022

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a clip from What To Do When Business Is Slow - Episode #270 w/ David & Donni

In the life of a business there are seasons. As entrepreneurs and business owners it is important to know how to navigate, be proactive for, and not be hindered by the definite changes that take place in the life of running an enterprise. In this episode we’ll unpack :

- The Necessity of Content Creation: Why podcasters, YouTubers, and other content producers will win in the coming years as they will be the first outlets advertisers connect with to bring awareness to products and services.

- Key Performance Indicators : Looking at the factors that contribute to the ebbs and flows of revenue, social media impact, and traffic to your service or product business. These are the factors that can be measured to help you understand future growth and decline in your business.

- The R.O.I. of Your Personal Development: What you can do today to invest in yourself mentally, emotionally, and in your business skills in order to see a undeniably lucrative return in your business.

- Pivoting With Pricing Structure: How to be sensitive to the temperature of the market of your customers/ clients in order to bring in revenue regardless of the economic conditions.

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Transcript

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0:00.0	previously on the social proof podcast.
0:03.3	So if business is slow, there's probably one we didn't analyze why.
0:08.6	Two, we probably need to fix some holes in that boat.
0:14.8	There's something broken.
0:17.6	Well, that is how, yeah, there's something broken.
0:22.5	It was always something broken.
0:23.7	It was also really understanding how to serve your audience.
0:30.4	So for example, your audience changes or not when it changes, but
0:34.1	their circumstances change, yeah, when your circumstances change.
0:37.1	So for example, if you're a coach and you operate in the high ticket space
0:42.3	and business is slow and you know, there's something that's why I don't get stuck in the
0:46.0	low ticket is better than high ticket and you only do high ticket.
0:48.8	Like high ticket is really, really good.
0:50.4	I definitely do that, but there is a purpose for low ticket as well.
0:54.4	So you may be a high ticket coach or high ticket service provider
0:58.1	and all of your services have a comment in it and you're walking around and you're really
1:01.5	proud about that.
1:02.2	You're really proud of that.
1:03.5	But then something happens and now business is slow.
1:07.1	Do you just sit there and wait for people to be able to come back to your high ticket
1:11.1	offers or do you sit and you study your audience and say, okay, they're not grabbing this.
1:16.1	How can I serve them for what's more affordable for their current circumstances?
	...

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