meta_pixel
Tapesearch Logo
Log in
The Story of a Brand Show

Hiccapop - Why Slow is Smooth and Smooth is Fast

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 28 January 2021

⏱️ 40 minutes

🧾️ Download transcript

Summary

In today’s episode, we sit back down with Davis Clute, Author and CEO & Co-Founder of Hiccapop, as we continue the discussion of his new book, “How to Start a Business (In 50 Pages).”

Throughout the book, Davis gives insight from his own experiences and expertise to break down what it means to start a brand.

From customer service to product development, Davis holds a lot of great advice, and one of the topics we’re focusing on today is growth.

As Davis references an old military quote, “slow is smooth and smooth is fast,” he's sharing with us that growing slow, deliberate, and profitable is better than growing quickly and at "all cost" while sacrificing profitability. Instead of growing slow & profitable, it often helps you to grow faster.

Listen in as we talk about taking the long term approach to growing a successful brand with Davis Clute.

In part 1, Davis discusses The pros and cons of having a co-founder; Is hard work overrated; The importance of persistence; “Slow is smooth and smooth is fast”; Growing at a rate that works for your company; Advice for entrepreneurs; and much more.

Join Ramon Vela and Davis as they discuss Hiccapop on The Story of a Brand.

For more on Hiccapop, visit: https://www.hiccapop.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:07.5

This is not your average entrepreneur or e-commerce podcast.

0:11.8

And he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.6

After you just put yourself in line,

0:23.5

you kind of realize it's not the end of the world

0:25.4

if something fails.

0:27.0

And that is an amazing skill to teach a kid.

0:30.8

That failure is really just the first stepping stone.

0:33.8

It's really just a part in a much longer-term journey.

0:36.1

And a lot of people don't get at that.

0:42.7

Have you built an online brand that consumers love?

0:46.0

Do you sell in consumer categories that are essential to everyday life?

0:50.3

Do the majority of your sales go through Amazon FBA?

0:53.7

If this sounds like you, you should get to know Forum brands.

0:59.4

Forum is a team of expert investors, operators, and many ex-Amazonians who provide

1:05.3

entrepreneurs and owners with the most efficient and lucrative way to sell their

1:09.7

e-commerce businesses.

1:11.3

If you're interested in exploring a sale and cashing out years of your profits in one day,

1:17.5

visit us at forumbrands.com to schedule a call.

1:22.8

Hey, don't forget to listen to Part 1 of this amazing feature.

1:26.6

Now, let's get back to the story.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.