HIBT Lab! IDEO: David Kelley

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 28 July 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

It wasn’t unusual for David Kelley to take calls from Steve Jobs in the middle of the night. This came with the territory, as David worked on designing dozens of products for Apple over the years – including their first computer mouse back in 1980.

Since then, David and his firm, IDEO, have helped all sorts of companies design new products. David also led the founding of Stanford’s d.school, where students learn to use design principles to solve complex problems.

This week on How I Built This Lab, David shares stories from some of the most notable projects of his career. He discusses how diverse perspectives and backgrounds help teams generate new ideas, and explains how organizations can use design thinking to transform culture and foster innovation.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:11.0	Hello and welcome to How I Built This Lab.
0:14.0	I'm Guy Razz.
0:15.0	So, back in the late 1970s, David Kelly founded a product design firm.
0:20.5	He helped Steve Jobs design the first Apple computer mouse, and eventually, David would
0:26.8	merge his design firm with two others to create an idea.
0:31.8	Ideo went on to design thousands of products, everything from nerve footballs that always fly
0:37.9	in a spiral to toothbrushes with squishy handles to the interface inside the Ford F-150.
0:44.8	But today, Ideo mainly helps companies design their culture and establish a design-forward
0:51.3	mindset to trigger innovation.
0:54.3	David Kelly isn't just a founder of Ideo, but also the founder of the design school at Stanford.
1:00.3	And to say he's a legendary figure in the world of design is almost an understatement.
1:05.3	His work has influenced everything from how designers think about user experience to how
1:10.8	companies think about hierarchy.
1:13.8	And his first job out of college as an engineer and Boeing in the early 1970s working on a particularly
1:20.8	important part of Boeing's 747 aircraft.
1:25.8	I was in what's called the Pass and Jupe Lodes Group.
1:29.6	That means the interior.
1:31.4	And you know, you're a big company, you break it down even further.
1:35.3	So, I'm in lights and signs.
1:37.8	Well, the sign that I had responsible for happens to be one we all know well, which was a
	...

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