HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 1 September 2022

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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Transcript

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0:00.0	What is actually going on with the economy nowadays?
0:04.4	The price of gas, inflation?
0:06.5	Are we in a recession?
0:08.2	I'm Jeff Quo, co-host of NPR's Planet Money.
0:11.2	Come along with our super team of econ experts
0:14.1	as we delve into the stories that show you
0:16.2	how the world really works.
0:18.6	That's Planet Money from NPR.
0:22.8	Hey, so before we get to this brand new episode
0:25.5	of how I built this lab,
0:27.0	I wanted to make sure that you all knew
0:28.8	about the how I built this shop,
0:30.7	where you can find t-shirts, hats, mugs,
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0:36.3	or any trailblazing entrepreneur, builder, innovator,
0:40.2	or just fan of the show.
0:41.3	We created a collection of how I built this apparel,
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0:47.7	It's currently available at WonderyShop.com.
0:51.5	So go check it out right now.
0:53.9	Okay, onto the show.
0:55.7	Hello and welcome to how I built this lab.
	...

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