Hi everyone welcome to the A6 and Z podcast I'm Sono and today we have a unique

episode it's someone whose work and latest theme of his work that we of course

relate to and it's Guy Ross the host co-creator and editorial director of

three NPR programs including how I built this guy has a new book coming out this

week by the same name, How I Built This, The Unexpected Paths to Success

from the world's most inspiring entrepreneurs.

It's based on his interviews with all kinds of entrepreneurs big and small of all kinds of backgrounds and

all kinds of businesses. He let each of them tell their unique stories on his

show but pulls a lot of common threads into this book. So we touch on a few of these threads and

especially one of my favorite themes throughout, that of storytelling, including

movements, buzz, community, and more. And of course we go meta for a bit in between on podcasting but we also probe on the

notion of failure porn as well as the question of whether optimism is a good or

bad thing and throughout we touch on the theme of where the

hero's journey does and doesn't come in when we talk about entrepreneurship and

why that matters for everyone including those who may not even know

their entrepreneurs. Since we mentioned a bunch of different companies in this

episode note to be clear that none of the following should be taken as

investment advice. See A6cency.com slash disclosures for more important information.

So Guy, welcome, super excited to have you on the A6 and Z podcast.

Thank you for having me son all.

I'm so excited and it's so funny because I thought I was kind of clever for figuring this out and

then I actually read your intro I noticed that you have your book chunked up into the

...