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GEAR:30

Heritage Lab Skis, with Marshal Olson

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 9 December 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Too often, passionate skiers have to mourn the discontinuation of our all-time favorite ski designs. So Marshal Olson started Heritage Lab Skis to fix that. In this conversation, we talk with Marshal about all things Heritage Lab, including how it got started; how it’s going; their ‘smokin’ rocks’ warranty policy; order updates; and what’s next.

TOPICS & TIMES:

  • What is Heritage Lab Skis? (4:34)
  • How did you get it started? (11:25)
  • Shapes & Designs (17:15)
  • Testing & Production (21:48)
  • Who are They For? (26:46)
  • Warranty, Returns, & Smokin’ Rocks (28:06)
  • Where are the Skis Built? (30:13)
  • Build Types & Talking about ‘Classic Designs’ (32:52)
  • Stated Radius Numbers (37:29)
  • Biggest Surprises So Far? (39:13)
  • What's Next? (40:27)
  • Orders & Current Status (42:05)
  • Where to Learn More (46:07)

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Transcript

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0:00.0

Hey everybody, welcome back to Gear 30 on the Blister Podcast Network.

0:10.2

I'm Jonathan Ellsworth, and you can check out everything we're doing and reviewing over

0:15.8

at blisterreview.com.

0:20.6

Today, we've got Heritage Lab founder Marshall Olson on the podcast, talking about what I think

0:28.3

is one of the more interesting developments to hit the ski industry in the last couple of

0:35.5

years.

0:37.2

Marshall has been involved in the ski industry for a long time.

0:41.9

He is well known and well respected in the ski industry.

0:46.1

I've known Marshall for a long time before I ever even had the idea of starting blister.

0:53.2

And so it was very cool to get him on Gear 30 to talk about this very interesting idea of his.

1:01.6

And I'm going to let him describe what he's up to with Heritage Lab skis.

1:08.7

This episode of Gear 30 is presented by Hickory and Tweed, located in Armanc, New York,

1:15.7

which is our blister recommended shop for the tri-state area.

1:20.0

This family-owned and operated ski shop has been a staple of the East Coast ski culture since

1:25.7

1961 and provides excellent customer service with a major

1:31.5

focus on quality in-store experiences for every single customer. Hickory and Tweed's lease

1:39.2

program is the oldest in the country, and they lease over 8,000 pairs of skis and boards every season.

1:47.8

And they are the only shop in the area to lease race stock equipment.

1:53.5

Their 13,000 square foot campus includes a full-service tuning center, expert boot fitters,

1:59.8

and a selection of brands and products you are

2:02.1

unlikely to find elsewhere.

2:04.4

And they guarantee everything they sell.

...

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