Unless you are producing content that is meaningful

to an audience on this device across seven or eight platforms,

podcast, LinkedIn, YouTube, Facebook, Instagram, Twitter,

like, unless you're producing content in written form,

audio form, or video form, across seven to ten apps on this device unless you were relevant on

those ten apps LinkedIn YouTube Twitter Instagram if you are not you are

fundamentally irrelevant in society this is a very important thing to

understand because I know there's people sitting here who have 11 million dollar

business and are super happy and aren't even on social

media. I get that, but what you're not factoring in is what happens next. To me, what's most

important is not today. I stand up here and so unbelievably appreciative of that reception that I just

got that knowing how many of you came here to hear me speak,

but I promise you, as I breathe here right now,

I recognize that literally everything I did an hour ago and back

is irrelevant if I'm unable to execute going forward.

Tomorrow, if I start making the wrong decisions

and not executing, begins the vulnerability

of unwinding everything

I've done and I think we all understand in society we react much heavier to mistakes than we do

to successes. The reason I'm pushing that you're irrelevant if you're not here is I don't

think everybody here including myself has factor in how much more attention is going here.

Let me promise you this.

...