Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 April 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns. TIME-STAMPED SHOW NOTES (00:00) The Bidding War for TikTok (02:58) The Future of Distribution and Data (05:45) Navigating Marketing Strategies in a Changing Landscape (09:02) The Evolution of Content Creation and Authenticity (11:57) Apple's Innovation and Market Positioning Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	You saw the bidders of TikTok, some of them came out and it was public.
0:05.0	I didn't see that.
0:06.0	Yeah, so a lot of reasons why people are bidding for TikTok is for distribution.
0:11.0	They have a massive platform and it's just growing, at least in the United States.
0:16.0	I know TikTok globally from all the countries I've been to that it's allowed in like India, it's banned.
0:23.1	But for the countries that it's allowed, it's been growing.
0:25.5	And Apple Oven made a bid for TikTok.
0:26.7	Amazon made it.
0:28.6	And people like, oh, Amazon put it last minute.
0:29.6	I don't know how serious they are.
0:31.5	I actually think Amazon's dead serious.
0:36.7	And the reason being is if it's perfectly in their business model, it's a new way to do commerce.
0:37.7	Yes.
0:39.9	It's a great way to do commerce.
0:45.2	Why wouldn't Amazon want to own a social platform where it just connects shopping and discovery together?
0:46.5	Amazon.com is not the platform for social discovery.
0:49.2	And I think in China they do do the one click buys, if I'm not mistaken.
0:53.2	Yeah.
0:53.4	And social discovery or social
0:55.3	commerce is expected to grow to six trillion dollars by 2030 so you look at app loving you look at
1:02.0	amazon Oracle which was a bitter from the previous time I think Oracle was partnered up with
1:06.6	Walmart at that time Blackstone which makes sense you sense, you know, big private equity shop.
	...

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