4.9 • 809 Ratings
🗓️ 26 July 2024
⏱️ 61 minutes
🧾️ Download transcript
Imagine being in freezing temperatures on a glacier and having to remove your harness and several layers of clothing just to pee. What about scrambling around a desolate desert looking for a place to pull down your pants in private? Maybe you don’t have to imagine — maybe you’re part of half the population who have to wear pants that weren’t originally designed for your anatomy.
Gnara is an apparel company that has spent the last several years working to solve this problem with the advent of their “GoFly Technology,” a patented zipper that allows you to ‘go’ anywhere while maintaining privacy. We talk to Gnara co-founder, Georgia Grace Edwards, about how this idea came to be; the brand’s growth in the last few years; the impact they’ve had on a variety of professions and applications (with more to come); how to approach a taboo topic with humor and grace; and more.
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TOPICS & TIMES:
Glacier Guiding & Origin Story (4:19)
Why Pee Zippers Matter (7:32)
“GoFly” Technology (15:53)
Product Lineup (17:22)
Using Humor to Address Taboo (24:16)
The Rewarding Moments (28:08)
Scaling (31:32)
Leggings (35:16)
Crowdfunding Strategy (39:55)
Rebranding (45:50)
Georgia Grace’s Background (54:21)
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0:00.0 | Hey everybody, welcome back to Gear 30 on the Blister Podcast Network. As always, we are proudly |
0:10.5 | coming to you from our home base in Elevation Hotel in Mountcrested Butte, Colorado. |
0:15.6 | My name is Kara Williard, and you can check out everything we're doing and reviewing over at blisterreview.com. |
0:23.0 | Over there, you can read all of our latest reviews, listen to our podcasts, register for |
0:28.0 | next winter's blister summit event, pre-order our 2425 buyers guide, become a blister plus member, |
0:34.2 | and a whole lot more. For today's episode, we are tackling a slightly taboo topic, |
0:39.9 | but one of great importance. I get to talk to Nara co-founder, Georgia Grace Edwards, all about |
0:45.8 | Nara's go-fly technology, which is the first and only pea zipper to hit the outdoor apparel market |
0:51.4 | with women in mind. Georgia Grace's story started when she was working as a glacier guide |
0:56.2 | and having to navigate glaciated terrain, remove a harness, |
0:59.8 | and several layers of clothing in freezing temperatures just to be able to go pee. |
1:04.9 | She eventually started dehydrating herself to avoid this laborious task. |
1:08.7 | That is, until she got so tired of wearing clothes not designed |
1:12.2 | for her anatomy that she and her fellow classmates at college in Vermont began working on |
1:17.3 | prototypes of what has now become go-fly technology. This episode, as it turns out, is for everyone |
1:23.8 | because there are a ton of professions and applications not just for women or women's |
1:29.4 | anatomy where the go fly technology can make a whole lot of sense and not just increase the |
1:34.2 | accessibility of these basic human functions but also make it safer consider rock climbing there has been |
1:40.2 | more than one occasion in a harness where I find myself avoiding going pee because of the |
1:44.9 | risks involved. Since I started wearing Nara's go there pants and shorts a couple of years ago, |
1:50.3 | the hazard has been completely avoided. Since their early prototypes, NARA has launched into a |
1:55.9 | successful company, have released several products, as well as began licensing deals with outdoor apparel brands. |
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