Hello everyone and welcome to another episode of the Helium 10 Weekly Buzz.

My name is Leilaama Hassan and this is the show where we get you familiar with the latest news in the Amazon and e-commerce space interview people in the industry that you need to hear from and provide a training tip of the week that

will give you serious strategies for serious sellers of any level in the Amazon, Walmart,

and e-commerce world. Let us see what's buzzing this week. Today, we will cover Walmart's exclusive

sales event for Walmart Plus members, among other breaking news pieces,

interview our other brand evangelist, and then finally get into our pro-training tip of the week

involving Cerebrose Advanced Rank Filter. Let's dive right into it. For our first news piece,

we have the ongoing Walmart sales event, which is a three-week-long

event accessible to Walmart Plus members only. The event has Black Friday-like deals on a wide

variety of products like bikes and Sony PlayStation 5 consoles with highly discounted prices aimed at incentivizing the Walmart Plus program.

Now, I don't know about you guys, but to me, this strategy is definitely reminiscent of the prime day event run by Amazon since 2015.

According to the company's financial filings, online sales account for roughly a third of all of Walmart's sales in the U.S.

Mike Levin, partner and co-founder of CIRP, is reported to have said about the Walmart Plus program.

Walmart's reasons for, quote unquote, Walmart's reasons for boosting the

service are clear. Those who sign up for membership programs buy more. And finally, for our

Walmart sellers, with the increase in Walmart plus membership times, I want to know, have you

been seeing increases in your sales on Walmart?

All right, on to the next news piece.

Now, Etsy is planning to make significant investments in growing their marketplace.

The CEO of Etsy Josh Silverman announced on February 24th that in order to support this goal, they will be

increasing their current 5% transaction fee to 6.5% starting April 11th. This transaction fee change

is aimed at allowing the company to make improvements in three key areas. One, bringing on more

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