Heavy Manners Founder Lisa Caprio on Building a Celeb-Loved Fashion Brand Inspired by Childhood Nostalgia

Call Your Friends

Madison and Lauren Orlando

Fashion & Beauty, Arts, Society & Culture

4.8 • 837 Ratings

🗓️ 30 July 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lisa Caprio is the founder and designer of Heavy Manners, a New York City based, vintage-inspired apparel brand. Lisa’s iconic prints and adorably-named styles are loved by celebrities like Kendall Jenner, Bella Hadid, Madison Beer, Hailey Bieber and more. Today, Lisa joins Maddie and Lauren to dive into the story of her success. She discusses how and why she started the brand, and shares why nostalgia for her childhood and her love for vintage movies, songs and clothing is at the basis of everything that she creates. Lisa also outlines the lessons that she has learned since starting Heavy Manners, in both her business and personal lives. You can find Heavy Manners on Instagram at @heavymanners and online at www.heavymannersny.com. Produced by Dear Media.

Transcript

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0:00.0	The following podcast is a Dear Media production.
0:08.4	Hi, I'm Maddie Orlando, and this is my sister Lauren.
0:11.5	Hi.
0:12.1	We have an eight-year age gap.
0:13.8	So we don't always agree on everything, but at least we have different perspectives.
0:17.8	On this podcast, we discuss basically anything you would talk about with your own sister.
0:22.2	So, welcome to our fam.
0:28.9	Hi, guys, I'm Maddie. And I'm Lauren. And welcome or welcome back to the podcast. Today, we're
0:34.3	joined by Lisa Caprio. Lisa is the founder and designer of Heavy Manors, which is a brand that I personally love.
0:41.6	I actually tell Lisa this in the episode, but I've been trying to get my hands on one of her pieces for literally a year since I heard about the brand for the first time.
0:49.2	And it's always sold out.
0:50.7	So I'm really excited to have her on today and talk to her about her brand, but also to get
0:55.2	one of her pieces. Finally, I just got a denim miniskirt. I'm so excited to get in the mail. So Lisa's
1:01.9	brand is loved by celebrities. She has celebrities like Kaylee Bieber, Kendall Jenner, Madison
1:07.2	Beer, Elsa Hosk, literally everyone wearing her stuff. And I'm sure you've seen it on Instagram.
1:13.0	She just has the cutest floral prints, all vintage inspired, and we're obsessed with it.
1:18.1	Yeah, so we were dying to hear from her. She talked a lot about how she started the brand
1:21.7	and what her inspiration for a lot of the pieces are, as well as her inspiration for the brand name
1:26.9	and the style names. It was all just really cool to hear about. We also talked a lot of the pieces are as well as inspiration for the brand name and the style names.
1:28.2	It was all just really cool to hear about.
1:29.9	We also talked a lot about business, which I love because I obviously have my own brand as well.
1:34.9	So it was great to learn from Lisa and hear about her keys to success.
	...

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