Heartbeats Over Likes. How I Generated 7 Figures Online Without Paying For 1 Ad. Organic Marketing, Authenticity & Empathy.
The Angie Lee Show
Angie Lee
4.7 • 959 Ratings
🗓️ 5 January 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
Hiya! In today’s episode I unpack all the info on organic marketing with George Bryant! Did you know I generated 7 figures without paying for 1 ad?! Let’s chat about how this is possible!
WHAT YOU’LL LEARN:
- Lead with empathy + be unapologetically you
- Show up on social media with unstoppable confidence
- What two books George Bryant recommends
- Humans before metrics
- Seasons of business and how they help
- Play the long game
- Using the language of your audience
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Transcript
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| 0:00.0 | What's going on? As you know, I don't follow a lot of the marketing rules. I don't have complicated funnels or trip wires. I don't obsess about my analytics or my algorithm or how many likes I got on a post or my |
| 0:15.5 | ROI from one specific piece of content. I don't have complicated systems, I don't run |
| 0:22.4 | ads, I've literally built this entire brand |
| 0:25.1 | over the last 10 years organically. I really keep marketing simple. To me, |
| 0:30.4 | human psychology and customer behavior |
| 0:33.2 | is what's important. |
| 0:34.5 | Empathy is what's important. |
| 0:36.0 | Authenticity is what's important. |
| 0:38.0 | Putting heartbeats over likes is what's important. |
| 0:41.3 | I've generated majority of my sales from video from |
| 0:44.4 | Instagram stories from Facebook live from this podcast. I don't make most of my |
| 0:49.3 | money from my email list. I am kind of an anomaly when it comes to marketing and call me crazy. |
| 0:55.0 | Maybe I don't have a left brain. Maybe I don't care about the numbers and data and |
| 0:59.2 | analytics and I don't love math. But to me that has been my superpower as an entrepreneur and |
| 1:05.1 | especially as a female entrepreneur I really tap into my intuition I tune into what do you |
| 1:10.9 | need help with most I listen a. I really focus on how I can help |
| 1:15.1 | you and serve you and solve your problems and give more than I obsess about conversion rates. |
| 1:20.4 | I hope this is a reminder and a permission slip for you to keep your marketing simple as well. |
| 1:25.0 | You don't need a ton of ads. You don't need all of these trip wires and funnels and these complicated things that people tell you that you need. |
| 1:33.0 | I'm so sick of all of these marketers telling you that you need all of these complicated |
| 1:36.7 | things when in reality if you're in the beginning of your business especially you should |
| 1:41.2 | be focused on how are you communicating with your |
... |
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