Hear and Now: Audio Content in Digital Marketing

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 6 February 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder” (Miranda Katz). In the midst of our current digital renaissance, with breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts to audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. The experts speak. Pam Didner, Consultant and Author: “Keep it simple stupid” (Kelly Johnson). Kenneth Kinney, AI Media Group: “Yesterday is history. Tomorrow is a mystery. Today is a gift…the present” (Alice M. Earle). Ginger Shimp, SAP: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it” (Henry Ford). Jeff Janiszewski, SAP: “Everyone wants some magic pill—some life hack—that eliminates the need to do the work. But that does not exist” (Jocko Willink). Join us for Hear and Now: Audio Content in Digital Marketing.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:14.7	This is Coffee Break with Game Changers, presented by SAP.
0:18.7	The best run business is run SAP.
0:21.3	Your host and moderator is Bonnie D. Graham.
0:23.7	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo
0:28.6	and help move today's businesses in new directions.
0:31.5	Now, here's Bonnie D. Graham.
0:33.6	Welcome, welcome, welcome, welcome.
0:36.0	And if you know the code, that means we've got four people
0:38.4	on the panel today. If you want to run with the game changers, you are absolutely in the right
0:43.2	place because this is where the best run. Let's see what the buzz on the street is today or on the web,
0:50.8	on the world. And I have a quote from Miranda Katz, who's a freelance writer in the
0:55.6	technology space. She writes for Medium and Wired Magazine, the Gothamist, the Washington
1:01.5	diplomat. She's all over the place. Here's the quote, very interesting. Listen up. This will set the
1:05.8	tone for a show today. Podcasts aren't a bubble. They're a boom, and that boom is only getting louder. So think
1:14.7	about it. Audio, sound, podcast. It's kind of what we're doing right now. Some people call us a
1:20.3	webcast. I call it a live radio show. So what's happening in the midst of our current digital
1:25.7	renaissance? Come on. If you're in a business that's a
1:28.1	laggard, get with the program. You just can't sit there and say, we're just going to keep doing
1:32.8	what we've done for the past five or ten years. It's not going to work. We are seeing
1:37.0	breakthrough technologies that used to be breakthrough. Now they're getting actually quite
1:41.1	mainstream. They're maturing. They're converging and changing the whole
	...

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