Hear and Now: Audio Content in Digital Marketing - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 20 March 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: “Most people that I know are interested in on-demand stuff. Podcasts are essentially audio Netflix” (Jordan Harbinger). In our current digital renaissance, with disruptive breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts to audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. Are you on-board with audio yet? The experts speak. Pam Didner, Consultant and Author: “The word 'listen' contains the same letters as the word 'silent’” (Alfred Brendel). Kenneth Kinney, AI Media Group: “The successful warrior is the average man, with laser-like focus” (Bruce Lee). Ginger Shimp, SAP: “Start where you are. Use what you have. Do what you can” (Arthur Ashe). Jeff Janiszewski, SAP: “The way to get started is to quit talking and begin doing” (Walt Disney). Join us for Hear and Now: Audio Content in Digital Marketing – Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.1	This is Coffee Break with Game Changers, presented by SAP.
0:17.1	The best run business is run SAP.
0:19.6	Your host and moderator is Bonnie D. Graham.
0:22.1	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:29.9	Now, here's Bonnie D. Graham.
0:31.9	Welcome, welcome, welcome, welcome.
0:34.0	And I'm adding a fifth welcome because it's March 20th, 2019, and somebody told me it's the first day of spring.
0:40.6	So let's spring into spring together.
0:42.7	Welcome to Coffee Break with Game Changers.
0:44.7	If you're keeping count, this is episode number 362.
0:48.1	And if you know my code at the beginning, I said, welcome four times.
0:51.6	That means we have four experts, for panelists today. So let's see
0:55.2	what we're talking about. And by the way, if you want to run with the game changers, you already
0:59.1	know you're in the right place because this is where the best run. And we're going to prove it
1:03.8	to you in the next hour. So I found a buzz quote, the opening quote, what the buzz on the street
1:08.7	is from adweek.com, interestingly enough, from a writer
1:12.8	at audio draft. His name is Miko Matica. And he says he's a content producer by day and a drummer
1:19.5	by night. That's why I like the quote and I like him because I'm a drummer by night as well.
1:23.7	Here's the quote. Sound is an integral part of an experience that is often overlooked by brands.
1:30.8	As music streaming, podcasts, audiobooks, smart speakers, connected cars, and voice assistants have caught the public's attention,
1:40.1	the amount of audio-friendly content space is multiplying by the minute.
	...

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