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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this December 16th.

Happy Friday, one at all.

When it comes to snacking,

one company has long dominated the industry. Frito Lay is the largest seller of snack foods in the world and holds a staggering 60% market share of the potato chip industry alone. But even when you

zoom out and look at all savory snacks sold in the U.S., the company still commands a 40% market share.

So I think it's safe to say that millions of consumers have Cheetos dust on their fingers, huh?

But if one newer snack company has its way, Frito-Lay's days of dominance will soon be a thing of the past.

Snack-It-Fourdes line of snack foods look an awful lot like Fritole's, Doritos, Funions, and Cheetos,

but they're made with pea and lentil flour instead of corn and are 100% vegan.

...