Health-Ade Kombucha: Daina Trout (2020)
How I Built This with Guy Raz
Guy Raz | Wondery
4.8 • 31.1K Ratings
🗓️ 9 January 2023
⏱️ 59 minutes
🧾️ Download transcript
Summary
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. In just seven years, Health-Ade brewed 120,000 bottles of Kombucha every day, and did close to $200 million in retail sales.
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Transcript
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| 0:00.0 | Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music. |
| 0:07.0 | Download the app today. |
| 0:09.0 | New Year's is here, and with it brings the possibility of change. |
| 0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
| 0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
| 0:24.0 | Listen to the LifeKit podcast from NPR. |
| 0:27.0 | Hello everyone, and Happy New Year! |
| 0:30.0 | I just want to let you know that we'll be back next week with a brand new episode of how I built this, but until then, we want to bring you this really inspiring episode from our archive. |
| 0:40.0 | It's my conversation with Dynatrout, the co-founder of Health Aid Kombucha. |
| 0:44.0 | Dynat was a biochemist who partnered with a pharmaceutical rep and an aspiring musician to start brewing kombucha in a closet. |
| 0:52.0 | And then they grew the brand into a $250 million business. |
| 0:57.0 | This episode first ran in the fall of 2020. I hope you enjoy. |
| 1:05.0 | There were days in the summer that we were making 1,500 bucks in a market. |
| 1:11.0 | Wow. It surprised us and it surprised the farmers market people. |
| 1:15.0 | But first of all, you couldn't walk through the market and not taste our kombucha. We would make sure that everybody who walked by our booth got a sample. |
| 1:23.0 | How'd you do it? |
| 1:25.0 | Hey you! You want to try some probiotic tea? |
| 1:29.0 | Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. |
| 1:42.0 | I'm Guy Raaz and on today's show, how an unlikely idea for a product to fight hair loss led to today's fastest growing brand of kombucha called Health Aid. |
| 1:57.0 | One of the questions we get all the time from aspiring entrepreneurs is, how do I turn my promising side hustle into my main gig? |
| 2:12.0 | Because for everyone out there who's making something in their garage or kitchen and maybe selling it on eBay or at a local flea market, or really anyone who's working on a business idea part time, |
| 2:24.0 | that moment where you decide to make the side hustle your full time job can be daunting and scary, especially if you're walking away from a stable career with a salary and benefits. |
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