He Was So Fed up with Traffic, He Redrew the Map (Literally!) | Uri Levine

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James Altucher

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4.6 • 2.7K Ratings

🗓️ 19 January 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Uri Levine was frustrated by traffic jams on his commute and found validation that the problem was widespread. His solution was to co-found Waze, the crowd-sourced GPS navigation platform which became a major competitor to Google Maps before being acquired by Google for $1.4 billion. But Uri's new book, "Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs" is not the story of Waze. It's not one story about entrepreneurship. It's a complete A-to-Z handbook for entrepreneurs and today's conversation builds upon these principles.

Transcript

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0:00.0	So Yuri Levine started ways, you've probably used ways.
0:11.0	It's like a mapping program on your car that tells you, oh, there's traffic jam over
0:15.4	here.
0:16.4	There's a speed trap over here.
0:17.6	Here's the best route.
0:18.6	It's basically a map application with user-contributed data about where there might be traffic
0:23.2	jams right now and so on.
0:25.8	This sold for over a billion dollars to Google and Yuri has gone on to start other billion
0:30.9	dollar companies that sold for billions and he's been invested in many, many more companies
0:36.1	that have been very successful.
0:37.9	And I have to say, what he wrote, this book is called Fall in Love with the Problem,
0:43.3	not the solution and it's a handbook for entrepreneurs.
0:46.4	This is the definitive guide to being an entrepreneur and what we're going to go over as many points
0:51.6	as possible in the podcast, how do you find the right idea?
0:55.2	How do you start your company?
0:57.0	How do you raise money?
0:58.2	How do you demo your company?
0:59.8	He gives story after story about finding the right product market fit.
1:03.4	How do you find the right business model?
1:05.0	How do you add users?
1:06.6	How do you get to a billion users?
1:07.8	How do you expand to other countries?
	...

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