He Sends 2.5 BILLION Emails Per Month | Nathan Barry

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 15 February 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination. Watch the full interview here: https://youtu.be/vuwfio0Uw4Y Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Nathan Barry introduces himself and his journey from software designer to software founder (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane (09:49) Eric asks Nathan about the payment structure for the pilot. (12:30) Nathan talks about his podcast and the journey of building an audience. (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product. (15:08) Nathan explains the power of an audience in promoting and selling products. (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience. (18:19) Nathan talks about the three rules for building an audience and creating enterprise value. (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value. (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses. (21:25) Nathan Barry shares his perspective on monetization options for creators. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	If you want to break down of the latest marketing trends, growth tactics, and most innovative happenings in the world of marketing, you got to check out the podcast Marketing Against the Grain.
0:08.5	It's hosted by the CMOs of HubSpot and Zapier, Kit Bodner, and Kiran Flanagan, two of the sharpest marketers in the world.
0:15.6	And in each episode, Kip and Kiran lead you down the rabbit hole of marketing trends,
0:19.7	growth tactics, and innovation.
0:21.1	On the way, you'll pick up undiscovered strategies to give you that
0:24.0	slight edge for success. So whether you are looking to grow your business, newsletter,
0:28.4	YouTube channel, or just want to know what's happening at the cutting edge of the world of
0:31.5	marketing, aside from marketing school, by the way,
0:33.8	search for marketing against the grain
0:36.2	and your favorite podcast app, like the one
0:38.5	that you're using right now.
0:39.5	I Heart Radio, Apple, Spotify, does it matter.
0:43.0	Go check it out.
0:44.0	A small town with secrets hidden for centuries.
0:47.0	You turn up in Danville, just as the town sees its first real crime in decades?
0:51.0	And a curious stranger who may be their only chance for survival.
0:55.4	I'm talking about the murder and disappearance in small town New Hampshire. What do you think?
0:59.0	This is consumed, an all new supernatural audio thriller inspired by the novel by Aaron Manky.
1:05.6	I did not wake up this morning prepared to deal with forces beyond my understanding.
1:09.5	Please, I call that breakfast.
1:11.2	Listen to Consumed on the I-Heart Radio app, Apple Podcasts, or wherever you get your
1:16.1	podcasts.
	...

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