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SaaS Interviews with CEOs, Startups, Founders

He Quit Google To Invent Smart Way to Recruit, Doing Around $50k/mo in Sales, EP 272: Troy Sultan

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 9 June 2016

⏱️ 19 minutes

🧾️ Download transcript

Summary

Troy Sultan, founder and CEO of Resource, a company that’s trying to automate the recruitment process. Troy was the first recruitment officer at Grooveshark, and later left Google to return to his passion: startups. Listen as Troy and Nathan talk about Troy’s career path, managing co-founders, and why you shouldn’t rely on venture capital.

Famous 5
Favorite Book? – The War of Art
What CEO do you follow? — Gary Swart
What is your favorite online tool? — Mixmax
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? — Slow down to speed up. And think about what you’re really good at.

Time Stamped Show Notes:
01:10 – Nathan’s introduction
01:30 – Welcoming Troy to the show
01:47 – Troy founded a startup out of college, then joined early Grooveshark
02:10 – Grooveshark got sued for $17 billion
02:40 – Troy went into hiring at Google in 2013
03:00 – Built a startup in the last year of college - “we made every mistake”
04:00 – Decided to work with Grooveshark to learn about startup success
04:30 – Google was the next stage: seeing how a big company worked
05:00 – Lessons from Google? - “A lot of delegation is happening”
05:13 – The quality of your experience at a big company depends on your manager
05:26 – Troy then started Resource
05:54 – Part of the 500 Startups accelerator
06:06 – 5% equity; $125k investment
06:20 – 3 team members
06:33 – Trying to split equity equally, but people came on at different stages
07:00 – If everyone’s going to provide equal value, try to keep it equal
07:30 – “I don’t want to co-found a company with someone who’s not picking up where I’m weak”
08:05 – Charge a monthly flat rate of $5-8.5k for services. Month-by-month opt-in model
08:38 – Doing tens of thousands in revenue per month
09:10 – Customers “in the low double digits”
09:30 – Creating a hiring solution that’s part-human, part-software
09:54 – Most acquisitions are coming through social credibility
10:20 – No spending on marketing at the moment
10:40 – Not a SaaS company - they’re not looking at churn
11:00 – MRR varies depending on when people are hiring
11:50 – “If we do a good job, we get rid of customers...but hopefully they come back”
12:25 – Troy’s trying to hack his way to the next checkpoint
12:50 – In a good month Resource makes $50k in revenue
13:00 – Operating profitably - margins are good
13:30 – “We don’t want to rely on venture capital early on”
13:50 – Connect with Troy on Twitter or through his blog
15:20 – Famous Five

3 Key Points:
Slow down to speed up. It can be worth putting your short-term goals on hold to go corporate for a while and learn from the masters
Be certain that your business can make a profit on its own terms. If you rely on venture capital early on, you can go a long way with a bad idea.
Choose your co-founders carefully. If they’re not going to bring serious value, they’re probably not who you want to start a company with.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

 

Transcript

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0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 units sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our 100,000 unit sole mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.6

Okay, TopTribe, every Monday I give one of you $100 to invest in an idea and to get to the top.

0:33.6

To enter, subscribe to the podcast on iTunes now, and then text the word Nathan to 3344 to prove

0:40.4

that you subscribed. Last week's winner was Dr. Paul Vasquez with My Ads Nation, and he

0:49.5

currently is working a full-time job and is dying to get out. Good morning, everybody. You are listening to episode 272 of the top.

0:57.4

And coming up tomorrow morning, you're going to hear from Ben Williamson.

1:01.2

He launched an app that is redefining how on-demand apparel commerce works with over

1:05.6

3 million downloads and over 3 million sales already.

1:09.8

Okay, Top Drive.

1:10.8

Good morning, everybody.

1:11.9

You're going to enjoy our guest today.

1:13.8

His name is Troy Sulton.

1:15.0

He's the founder and CEO of a resource recruiting automation, X director of recruiting at Grooveshark,

1:22.2

along with X Google.

1:23.5

He's a Florida boy and a start-up geek.

1:26.1

Troy, are you ready to take us to the top?

...

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