Marketing is one of the biggest things that can make or break your business. Ryan Pineda sits down to talk with the “savant of marketing,” Neil Patel about how to apply it best to benefit your business.


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At 16, Neil Patel started his first business, an ad agency. While making a speech on how Google works ,he was approached to create ads by a company looking for a marketer, which evolved into working for 4 different companies, making 20,000 a month. When he was removed from a contract for advising the company to reduce the amount they were spending on their marketing, it led to a realization about the efficiency of marketing. He determined that focusing on software would save money, and that software could automate work and make it more efficient. That agency brings in over 9 figures, with 40 percent of its growth generating in this past year.

Marketing has changed a lot recently. Ad agencies are realizing that ads of celebrities with products don't create much return. First, it’s important to be aware of what is trending now. Software can now determine that-in real time. That makes it easier to know what ads are going to be more popular and produce more ROIs. It’s important to build influence, then build a good company that people can relate to. The product is important. Something that is too specific won’t build revenue, but it should still be unique. Focus on your core competency. More content doesn’t mean it’s better, especially if it isn’t something people need or are really looking for.

When creating ads, here are some tips:

1. It works better to pay influencers to promote a product relating to their audience.
2. Have influencers on your website.
3. You need upsells, downsells and products in your ads.
4. Creativity is what makes content better. Focus on brand creation, and creating an emotional connection. Care for your audience. There’s always going to be a human element that AI can’t replace.
5. From an ROI standpoint, iff it works, do it. TikTok, influencers, whatever’s working is what you double down on.