He Manages Billions Of Dollars In Marketing | Neil Patel
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 17 January 2023
⏱️ 65 minutes
🧾️ Download transcript
Summary
Marketing is one of the biggest things that can make or break your business. Ryan Pineda sits down to talk with the “savant of marketing,” Neil Patel about how to apply it best to benefit your business.
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At 16, Neil Patel started his first business, an ad agency. While making a speech on how Google works ,he was approached to create ads by a company looking for a marketer, which evolved into working for 4 different companies, making 20,000 a month. When he was removed from a contract for advising the company to reduce the amount they were spending on their marketing, it led to a realization about the efficiency of marketing. He determined that focusing on software would save money, and that software could automate work and make it more efficient. That agency brings in over 9 figures, with 40 percent of its growth generating in this past year.
Marketing has changed a lot recently. Ad agencies are realizing that ads of celebrities with products don't create much return. First, it’s important to be aware of what is trending now. Software can now determine that-in real time. That makes
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | She's super popular. She has like Vodkin Fuse whipped cream or something like that. |
| 0:05.6 | And she has a ton of followers. But when you look at the revenue for that business, |
| 0:08.9 | you're not even talking about $10 million. The problem is the influencer want to do something |
| 0:13.0 | like Vodkin Fuse whipped cream. Something so specific. There's no product market. Yeah. |
| 0:17.7 | And they're like, oh, riches are in the niches. No, it's not. You need to go after a big |
| 0:21.4 | tam, right? Total addressable market to do. Yeah. Yeah. |
| 0:24.2 | All right. I am with the savant of marketing. Neil Patel. What's up, man? |
| 0:30.4 | Hey, how are you? Good. Dude, so I was talking to you pre-show. And I mean, I've seen your stuff. |
| 0:34.8 | And I've had people tell me like, you're the guy who knows everything about marketing. But I |
| 0:39.5 | didn't know how massive it really was. And you were like, yeah, I mean, we managed, you know, |
| 0:44.4 | billions of dollars of ad spent a year. I'm like, what? It's crazy. It's not that hard because |
| 0:49.6 | there's really large corporations that themselves will spend 100, 200 million or a half a billion |
| 0:55.0 | and it adds up really quickly. Yeah. So how did you even get to this point of, you know, you've |
| 1:01.2 | got this agency that's managing billions of dollars of ad spend for these massive corporations? |
| 1:07.5 | And I was like, how did you even start making money? You're like, well, I came from tech and, |
| 1:11.1 | you know, I've got cash flow. And like, I want to know, how did you get started? |
| 1:15.2 | So I am 37 right now, sort of the first business when I was 16, first real one, which was a ad |
| 1:22.2 | agency. Okay. Spoken a nighttime community college when I was in high school. I was trying to |
| 1:27.5 | finish college really early because I wanted to get into the workforce. And my first speech was |
| 1:32.4 | on how Google works and their algorithm. And someone in that class worked at a power supply |
| 1:39.1 | manufacturer. They provided power supplies to airplanes or heart recesses taters. And they're like, |
| 1:44.9 | we're looking for some sort of marker that does what you're talking about. Can you meet my boss's |
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