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SaaS Interviews with CEOs, Startups, Founders

He Makes $20m/Yr Selling Digital Robots to Companies

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 29 July 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Bassem Handy, CEO of Briq.com, survived the VC apocalypse by firing 215 humans and replacing them with robots, growing from burning $1M/month to hitting $25M ARR with just 135 employees.

After raising $50M including a peak-bubble Tiger Global round, he took a flat $150M valuation in 2024 and used his own robot technology to automate 80% of his sales team, achieving the lowest customer acquisition costs in company history.

In this episode, he reveals exactly how he got 600 companies to pay him $2,000-$5,000/month for robots that process 2.6 million automation minutes monthly, and his plan to double revenue without hiring a single human.

Transcript

Click on a timestamp to play from that location

0:00.0

Bassam Handy built brick.com to 600 paying customers and about $20 million of revenue.

0:06.8

Now, he comes from ProCore, a construction technology company.

0:09.9

He started building AI and robots before anybody was calling it AI, survived the VC Apocalypse,

0:15.2

and has now automating way 80% of his sales team.

0:18.3

Over the next 20 minutes, you're going to learn exactly how he convinced

0:21.1

600 customers to pay 3 grand per month per robot. We call it robot as a service. You'll see what

0:27.8

actually happened behind the scenes when he got a check from Tiger Global in his series B. And you're

0:33.4

going to learn the one tactic he plans to use to break a million dollars of revenue per employee. Are you curious how much profit he makes every month? Watch into the end to find out. So let's jump in. Obviously, the agentic world is hot right now. Everyone, you know, is following the latest chat, you bet here, Grock release, but you're doing something much more difficult, which is actually helping this technology penetrate through much older industries.

0:56.4

Maybe give an example of a current customer you're working with,

0:58.6

just so my audience can quickly understand what you're building at Brick.

0:59.7

Yeah, absolutely.

1:02.9

So if you think about what we're doing, so we're not a software company.

1:05.8

I never intended to be a software company.

1:12.8

When we started in 2018 and we've been doing, I guess, AI before they even really dubbed it AI. We wanted to be a robot company. So if you think about BRIC, what we do is we build robots to replace those humans

1:19.4

or at least augment their work streams. If you think about some of our clients, what they'll do

1:24.6

is they'll actually employ an accounting robot to help with accounts receivable or accounts payable.

1:30.3

Instead of hiring Jenny or Johnny to go through and process invoices or bill clients or even email clients looking for money, instead of having a human do that, they have these super intelligence robots that do the work on their behalf.

1:44.5

So when it was human involved in the loop, the human would take two to three days,

1:49.3

make a ton of mistakes, whereas the robot works 724, 365.

1:54.3

It makes a lot of sense.

1:55.2

So is your business model, then you're basically charging per custom agent your building per company?

2:01.1

The way we do it is buy robot.

...

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