He Did Over 500 Wholesale Real Estate Deals In 12 Months | Wholesaling Inc Show
Wholesale Hotline | Brent Daniels
Wholesale Hotline
4.9 • 586 Ratings
🗓️ 7 January 2026
⏱️ 37 minutes
🧾️ Download transcript
Summary
Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by Scott Pennebaker, who shares how he completed over 540 deals in 2024 and scaled from a local operation in Lexington, KY, to 35+ markets using a data-driven direct mail strategy..
Show notes -- in this episode we'll cover:
- The power of direct mail is in its ability to outperform other marketing channels: Scott explains how targeted mailers, including check mailers, help focus on sellers with the highest propensity to sell.
- Sending 500,000 pieces of mail per month generates 4,400 inbound calls, leading to 1,100 appointments and 200+ contracts signed monthly. It's a numbers game folks!
- Exactly how Scott's Rebuilt Holdings operates the four businesses under its umbrella.
- Hedge fund buyers are re-entering the market -- how Scott is capitalizing.
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☎️ Welcome to Wholesale Hotline & TTP Breakout🦏🍌! ☎️
Brent Daniels is a multi-million dollar wholesaler in Phoenix, Arizona… and the creator of “Talk To People” — a simple, low cost, and incredibly effective telephone marketing program...
Also known as “TTP”... it helps wholesalers do more, bigger, and more profitable deals by replacing traditional paid advertising (postcards, yellow letters, bandit signs, and PPC) with being proactive and taking action every single day!
Brent has personally coached over 1,000 wholesalers enrolled in his “Cold Calling Mastery” training, and helped 10,000’s of others who listen to him host the Wholesaling Inc. podcast, watch his YouTube channel, and attend his live events...
A natural leader, Brent combines his passion for helping others with his high energy, “don’t-wait-around-for-business” attitude to help you CRUSH your wholesaling goals as quickly and easily as possible!
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JOIN BRENT FOR THE LIVE SHOW EVERY WEDNESDAY AT 10:00 AM ARIZONA TIME: https://www.youtube.com/c/BrentDanielsRealEstateCoach/
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💲 USE THIS LINK FOR DISCOUNTS AND FREEBIES TO USE IN YOUR BUSINESS: ttplinks.com 💲
Become a "TTP Insider" for exclusive tools and trainings (it's FREE to join)!: https://www.talktopeople.com/insider/
Want to work with me one-on-one? 📞 Book a call with my team!: https://www.talktopeople.com/coaching
Service for Distressed Property Lists and Property Valuations - “TTP Data!”: http://ttpdata.com/
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🔌 PLUG IN & SUBSCRIBE 🔌
🔸 Brent Daniels's YouTube: https://www.youtube.com/c/BrentDanielsRealEstateCoach/
🔹 Brent’s IG: https://www.instagram.com/brentdaniels_ttp/
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🤝 #SQUADUP & GET MORE DEALS DONE in the Wholesale Hotline LIVE Facebook group: https://www.facebook.com/groups/759418414582645 🤝
‼️‼️Pro tip: Make a post with your market & what you need help with‼️‼️
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You are listening to another TTP breakout with Brent Daniels on the Wholesale Hotline podcast. |
| 0:14.6 | Stop lying to sellers. |
| 0:18.7 | Welcome back to the wholesaling Inc podcast. I'm your host, Brent Daniels. |
| 0:23.0 | And we've got Scott Pennebaker here, |
| 0:25.1 | and he did over 540 deals, |
| 0:28.7 | and he's going to show you how to do them right. |
| 0:46.2 | From Lexington, Kentucky, from lexington kentucky scott pennebaker how are you good brand thanks for having me on man good to see you you did over 540 deals in 2024 |
| 0:52.5 | how did how did you find that many opportunities? |
| 0:57.0 | How do you find that many deals? |
| 0:58.6 | Are you in different markets? |
| 0:59.8 | Like break that down for me. |
| 1:02.0 | Yeah, I'm in Lexington, Kentucky. |
| 1:03.5 | Our headquarters is in Nashville. |
| 1:05.1 | It's, you know, pretty large operation. |
| 1:07.3 | We are, honestly, we, we started out boots on the ground. My background is in knocking on |
| 1:14.3 | doors, you know, doing a sales presentation at Mrs. Jones's kitchen table, right? And so that's how |
| 1:20.4 | we initially started our business was field sales, going out to the and a meeting with the seller. |
| 1:28.7 | Earlier in 2024, about March, |
| 1:32.1 | we hired someone to help us really grow out our inside sales team. |
| 1:35.6 | And what that allowed us to do is maybe we don't buy the properties as deep. |
| 1:40.1 | There's a longer time that they're on hold before they go to marketing while we're waiting on photos, but it allows us to cast a much wider net. |
| 1:47.2 | So now we're in over 35 markets doing direct mail. |
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