He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 18 July 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Petersen was #13 at a staffing industry startup that grew from $7M to $65M during his tenure and went public in 1996. The business is still operating today in 26 countries and has a $4B market cap. Petersen then spent 20 years consulting before launching Growth Stack Inc, a Saas portfolio on a path to IPO in the next 30 months.

Transcript

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0:00.0	So oddly, the very first online business that I bought was a tattoo blog.
0:07.4	Yeah.
0:08.2	Do you have any tattoos?
0:09.4	I don't have any tattoos.
0:12.2	I don't sound like a founder product match there.
0:15.6	Not so much, but I learned a lot from it.
0:19.7	You are listening to Conversations with Nathan Latka, where I sit down and interview the top
0:25.0	SaaS founders, like Eric Wan from Zoom.
0:28.7	If you'd like to subscribe, go to getlatka.com.
0:32.9	We've published thousands of these interviews, and if you want to sort through them quickly
0:36.7	by revenue or
0:37.8	churn, cack, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com
0:43.6	and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews.
0:48.3	Check it out right now at getlatka.com.
0:53.2	Hello, everyone. My guest today is Kevin Peterson. He was number 13 at a staffing industry startup that grew from $7 million to $65 million during his tenure and went public in 1996. The business still operates today in 26 countries with $4 billion in market cap.
1:06.5	Today, he spent 20 years consulting before launching Growth Stack Inc. a SaaS portfolio on a path to
1:11.8	IPO in the next 30 months. Kevin, you ready to take us to the top? Absolutely. Thank you, Nathan.
1:17.9	You bet. So just to be clear, is Growthstackink.com a SaaS company or you're buying SaaS companies
1:22.5	under that label? We're buying SaaS companies under that label. So growth stack is the whole co, and we're tucking in B2B SaaS.
1:32.5	All right.
1:32.9	Talk to me about your playbook.
1:33.9	Everybody wants to do this, but how do you find a deal?
	...

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