HBO 2.0

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.8 • 4.1K Ratings

🗓️ 1 December 2021

⏱️ ? minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO and HBO Max Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander. Follow the show on Twitter, Facebook, & Reddit. Subscribe to our Youtube channel here. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Get 10% off your first month of BetterHelp at betterhelp.com/20k. Get your donation of up to $250 matched at givewell.org. Just select "Podcast" at checkout, then enter “Twenty Thousand Hertz.” Check out SONOS at sonos.com. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/hbo20 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Love for skin?
0:01.0	Long for skin.
0:02.0	Looking for skin?
0:03.0	Well, it's simple.
0:04.0	Go to all four of the UK's biggest free streaming service and watch the iconic Bathor
0:07.6	award-winning coming-of-age series that is Skins.
0:10.5	So remember, think all four for skins.
0:13.8	Watch now at all four.
0:15.1	Watch and re-watch.
0:16.1	Watch and re-watch.
0:17.1	Compare channel four.com slash verify.
0:20.7	With over 30 years of award-winning customer service, American musical supply caters
0:25.4	to both beginners and professionals.
0:28.0	They have top quality gear from all the best brands for musicians, vocalists, DJs, and
0:33.2	even podcasters.
0:35.0	To step up your audio game, go to americanmusical.com and use our promo code 20k.
0:41.5	If you do, you'll receive $20 off your next purchase of over $100.
0:46.6	That's promo code 2-0k to get $20 off your next purchase of over $100.
0:57.1	We're listening to 20,000 Hertz.
1:04.7	In our last episode, we talked about how HBO created not one, but two iconic pieces of
1:10.2	Sonic branding.
1:11.2	First, there was this epic theme that would play before a movie came on.
	...

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