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Smartphones are getting boring, and we're fine with that.

From American Public Media, this is Marketplace Tech.

I'm Lili Jamali.

There was a time when the unveiling of the next-generation Apple iPhone was a very big deal.

Don't get me wrong, there are plenty of fans still keeping tabs on the latest releases

from Apple and competitors like Samsung and Google, new buttons, fewer buttons, phones

that are slimmer, taller, smaller.

But if you didn't hear much about Apple's hardware event in Cupertino last week, it

wasn't just you.

It says Lauren Good, who covers consumer tech at Wired.

This year's iPhone event felt a little bit subdued, you know, I've covered a lot of

Apple events over the years, both on the hardware and software side.

And to me, it really feels like the center of gravity is starting to shift more towards

those software events, something like WWDC or Google IO that happens in the spring.

...