4.3 • 2.6K Ratings
🗓️ 10 August 2025
⏱️ 27 minutes
🧾️ Download transcript
Back in 2019, Ghana’s then president sent out an invitation to people with African heritage to come to Ghana. It was called the Year of Return - a campaign by Ghana's tourism board to mark 400 years since the first documented African slaves were taken to America. The campaign built on ideas of Pan-Africanism, a movement to promote unity and liberation on the continent. So five years on, how is it going? We hear from Lakeshia Ford, Roweena Habadah, and Mama Kexornyi, three women who made the decision to relocate and live in Ghana. They tell us about the challenges they faced and how life in Ghana altered their perspective on life. Plus, Kobby Mensah, chief executive of Ghana Tourism Development Company, discusses whether the Year of Return has benefited Ghana's tourism industry and led to increased investment in the country. We also question him about some of the tensions resulting from rising costs.
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| 0:00.0 | From the BBC World Service, this is the documentary, the home of original storytelling. |
| 0:07.6 | I'm Hannah Gelbart. I'm the host of the What in the World podcast. |
| 0:10.7 | And on this bonus episode, we're talking about a campaign by Ghana to encourage African diaspora to move back to the continent. |
| 0:18.3 | And we're hearing from people who made the move to find out if the reality has lived up to their expectations. |
| 0:26.1 | People coming here, a lot of people are marketed to |
| 0:29.9 | and they're answering that call. |
| 0:32.4 | And then there are others who are led to come here. |
| 0:36.2 | They understand that there is something in their life's journey |
| 0:39.1 | that is in this country. For a lot of diaspora returnees, it isn't always like, you know, |
| 0:46.3 | just being embraced in the way that maybe you thought. |
| 0:50.0 | 2019 marked 400 years since the first documented African slaves were taken to America. |
| 0:56.8 | Many of them were taken from Ghana. |
| 0:59.0 | And to commemorate this, Ghana's president at the time Nana Akufu Addo launched the year of |
| 1:04.3 | return. It was a tourism campaign aimed at encouraging people with African routes to visit |
| 1:08.8 | the country and even potentially to settle down. |
| 1:11.8 | Now, this idea wasn't entirely new. For decades, Ghana's offered citizenship to the African diaspora, |
| 1:17.8 | and that builds on ideas of pan-Africanism, a movement to create a global and united African diaspora. |
| 1:24.8 | In fact, the founding leader of the country, Kwame and Krumah, even described |
| 1:29.1 | Ghana as the Black Mecca. And the year of return campaign was incredibly successful. |
| 1:35.0 | Tens of thousands of people from North America, the Caribbean and beyond all packed their bags |
| 1:40.2 | for Ghana. Some came to build businesses, others came for a holiday. So while we were in Accra, |
| 1:45.7 | we wanted to hear from people who moved there to find out if the reality has lived up to their |
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