Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 12 June 2023

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a common frustration with an everyday purchase: razors. Locked behind counters like diamond bracelets, they were inconvenient to buy and expensive to replace, with branding that seemed more suited to James Bond than a regular guy. So Andy and Jeff took on the Goliath of the shaving industry, Gillette—and its parent company, P&G—to launch a direct-to-consumer razor company with a friendly name. As a co-founder of Warby Parker, Jeff had some experience with D-to-C, but nothing prepared either founder for the rigors of razor research, and the culture shock of partnering with a factory in a remote part of Germany. After weathering a failed merger, Harry’s Inc. has grown into a force in the shaving industry both online and in-store, and has begun expanding into other household products.

This episode was produced by Liz Metzger, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today!
0:31.0	How I built this is pleased to have Upwork as our presenting sponsor.
0:34.0	Visit Upwork.com to get hiring. Upwork has a message for you.
0:39.0	Everything you know about business, it was made up by a bunch of guys a hundred years ago.
0:43.0	Don't stay bound to their antiquated rules like the 9-5 Workday, commuting to an empty office building or only hiring full-timers.
0:51.0	Embrace a new way of working with Upwork. It's a portal to the future of business and it's disguised as a website.
0:58.0	Go to Upwork.com there you'll see the light and also find talent for projects of any size, from simple deliverables to complex projects, from short-term help to full-time hires.
1:09.0	You can finally let those old business titans and their tired ideas rest in peace.
1:14.0	This is how we work now. Visit Upwork.com to get hiring talented professionals today.
1:21.0	The thing about running your own business is every single hire counts.
1:25.0	And no hiring partner understands that, like indeed.
1:28.0	Indeed is a matching and hiring platform where you can attract, interview and hire all in one place.
1:35.0	One of the things that I really love about indeed is its powerful matching technology.
1:39.0	In fact, Indeed's UK data shows over 85% of employers using Indeed find quality candidates who see these on Indeed match their job description the moment they post a job.
1:50.0	Indeed knows that when you're growing your own business, you have to make every pound count.
1:54.0	And that's why with Indeed, you only pay for applications from quality candidates who meet your must-have requirements.
2:00.0	Start hiring now with a 100 pound sponsored job credit for your job post at Indeed.com slash How I Built.
2:08.0	Offer good for a limited time.
2:10.0	Claim your 100 pound credit now at Indeed.com slash How I Built.
2:15.0	Indeed.com slash How I Built. Terms and conditions apply.
2:20.0	Need to hire? You need Indeed.
	...

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