Andrew are you familiar with the company Harley Davidson? I am. Are you aware that the

company almost went bankrupt in 1985? I've heard that before. What year were you

born? I was born in 1998.

Okay, so 19 in 1985, Harley Davidson was almost into bankruptcy.

They were headed into what many believed to be certain bankruptcy.

In fact, the New York Times famously wrote the company's obituary

before the company was actually dead.

Now, if you could meet the guy who actually successfully turned around the company, would that interest you?

That'd be pretty cool.

Well on today's show, we have Ken Schmidt, the iconic former communications director for Harley-Davidson.

He's going to teach us why great products don't sell themselves.

How to hire and retain great people.

What to do when you're running out of money? How to keep things going when things look

terrible and are getting worse. How to create a community of engaged customers and employees.

Hey, who killed the engine? Turn the hardly engine back up.

This is the Harley intro thing.

We gotta have the music, you're killing the vibe.

Good, okay, now we can get back to the super long intro.

Where most business owners get it wrong

when designing a product or service.

How to dominate in a commoditized marketplace, why your entire team must know what you want

customers to say about you, and why you have to be liked in order for people to want to invest in your business.

...