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The Rich Outdoors

Handle Bend: Building a Lifestyle Business in Small-Town Nebraska with Mike Stepp

The Rich Outdoors

Cody Rich

Marketing, Entrepreneurship, Wilderness, Business, Sports

4.91.5K Ratings

🗓️ 25 May 2023

⏱️ 72 minutes

🧾️ Download transcript

Summary

EP 593: Mike Stepp Handle Bend
In this week’s engaging episode of our podcast, we dive deep into an intriguing conversation with Mike Stepp, the co-founder of Handle Bend, a remarkable brand known for their uniquely handcrafted copper mugs. The Handle Bend mug creations make excellent and thoughtful gifts, standing out with their one-of-a-kind designs and exceptional quality that are a testament to the brand’s dedication to craftsmanship and innovation.
Our conversation with Mike Stepp is a fascinating exploration into his entrepreneurial journey which is as unique as the mugs his brand makes. What began as a college pastime of making their own mugs soon took a surprising turn as their creations started being sought after as wedding gifts. Encouraged by this unexpected demand, Mike and his partner considered the potential of their hobby and were inspired to transform it into a business when enough people suggested they should start selling their unique creations.
Choosing to stay true to their roots, Mike and his partner made a conscious decision to keep their business grounded in their hometown, O’Neil, Nebraska. Their commitment to the town is driven by a strong desire to contribute to their local community, and to build something that would not only be rewarding for them but would also bring tangible benefits to the town they cherished. Over the years, their hard work, dedication, and a dash of good fortune have led Handle Bend to become a thriving lifestyle business, significantly contributing to the local economy and community.
In an exciting recent development, Handle Bend expanded their operations by acquiring a 14,000 square foot building in O’Neil. This building has been transformed into a buzzing hub of activity, driving the business forward and serving as a focal point for more than just their flagship copper mugs.
Throughout this episode, we delve into the growth story of Handle Bend, highlighting key milestones, significant achievements, and the challenging decisions that shaped the brand over the years. We discuss insightful advice for budding entrepreneurs, touching on the importance of following your vision and not being deterred by naysayers. In our conversation with Mike, we also explore the philosophy that has underpinned Handle Bend’s journey – a focus on doing things that excite them, telling captivating stories, and building relationships, rather than just chasing sales.
This podcast episode offers a window into the world of a small-town business that dared to dream big, embodying the spirit of entrepreneurial grit, community values, and the power of creativity. Join us for this enlightening conversation and discover the captivating story behind Handle Bend mugs, a brand that has truly made its mark.
This podcast is brought to you by Spot On, the GPS dog collar that replaces traditional fences with its patented True Location™ technology. Create fences in minutes anywhere, so your dog can run free without worry. Get $150 off using the code TRO at www.SpotOnFence.com until June 1.

This podcast is also brought to you by On X maps, the gold standard for hunting maps. Crush your hunting game with access to maps in all 50 states, hunt planning tools, and exclusive partner brand discounts. Upgrade today with code TRO to save 20% and become an elite member. Don’t miss out on the top-rated mapping app for online and offline use. Get On X and hunt like a pro!


This episode is brought to you by Tricer USA. Tricer makes gear that is fast, light, and simple.
When it comes to glassing system there has always been a trade off use the lightweight ball head that is going to drive you nuts or take the fluid head that weighs as metric c...

Transcript

Click on a timestamp to play from that location

0:00.0

But the courage to follow your heart and intuition, they somehow already know what you truly want to become.

0:14.0

I can't even make this up, he starts walking, I draw back, and he's down, he's right there.

0:24.0

Alright, today's podcast is brought to you by a brand new sponsor and I'm stoked about it.

0:33.0

I actually found this product and I think it's such an amazing product that I begged these guys to sponsor the podcast and to work with me.

0:39.0

And I think they're kind of sceptical.

0:41.0

But if you live out of town and you own dogs, you're going to realize how amazing this product is.

0:45.0

It's called Spot On and they are a GPS dog color.

0:48.0

So no more fences, no more wires strung out everywhere, running it over with the lawnmower, any of that stuff.

0:53.0

Spot On GPS fence is accurate, reliable, and easy to use.

0:57.0

They've swapped out buried wires for their patented true location technology to bring a GPS dog color that you can set up in minutes.

1:05.0

It's so easy and it works awesome and you don't have to have those fences strung out all of your property.

1:11.0

You know, the thing that I absolutely love is that I live on tankers and I really don't want to fence off the two acres around the house or put up a fence in the backyard of my dog stuck in a tiny little fence in an area.

1:22.0

And this technology solves that problem in minutes and it's honestly so much cheaper than even building a fence that it's a great option.

1:30.0

So I'm stoked to have Spot On fence as a podcast sponsor and they are offering you guys the guest, the listener, $150 off between now and June 1st.

1:39.0

This is the highest discount they've ever offered. So go check them out spot on fence dot com.

1:44.0

Use the code TRO and you'll save yourself $150.

1:49.0

Welcome to show man, excited to have you on.

1:52.0

You got a fascinating business to me and I mean, you're kind of you're a big hunter.

1:57.0

You've kind of I don't want to say be in the industry, but you know, you kind of built a business to build your lifestyle and we're going to talk a little bit about that.

2:05.0

Your business is fascinating.

2:07.0

All these kind of I have so many interesting questions, but how did this how did this thing all start because like when I you were telling me a little bit before,

2:15.0

kind of all started just in college is like a party trick so to speak, right?

...

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