Hailey Bieber’s PR Strategy, Jacob Elordi’s Viral TikTok & Abercrombie Autumn Fashion Faves | LuxeGen Podcast
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 13 September 2025
⏱️ 32 minutes
🧾️ Download transcript
Summary
Welcome back to the LuxeGen Group Chat! In this episode, Daisy Reed is joined by Saroop Sangha and Poppy Edmonds. First up, the three discuss the chaos surrounding Hailey Bieber’s pop-up and why her “bad PR” might have been a genius move. Then they move onto Jacob Elordi’s random personality soft-launch via a casual TikTok with Romy Mars. In the fashion chat, it’s all about their Abercrombie & Fitch denim faves – they break down how they’re styling them for autumn and why the brand is having such a moment. There’s also the news regarding the Jonas Brothers starring in a Christmas film (cue Disney Channel nostalgia), plus a stroll down memory lane as the team reveal their favourite childhood shows. They also get into some iconic brand moments – from the new Crocs launch to Mitchum’s rogue but effective PR strategies. To round things off, the LGs share what they’re loving right now: The Gathering on Netflix, the return of Celebrity Traitors and a few product recs you’ll want to add to your list…
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Panel:
Daisy Reed | https://www.instagram.com/daisreed/
Vegan Leather Biker Jacket | https://imp.i254217.net/DyGMJd
Mid-Rise Barrel Jean | https://imp.i254217.net/Z65e4k
Bra-Free 90s Cami | https://imp.i254217.net/9LDBr3
Poppy Edmonds | https://www.instagram.com/poppyedmondss/
High-Rise 90s Relaxed Jean | https://imp.i254217.net/POEqWQ
Bella Tie-Front Cami | https://imp.i254217.net/qz9GBY
Relaxed Mockneck Vegan Leather Bomber Jacket | https://imp.i254217.net/QjLxWo
Saroop Sangha | https://www.instagram.com/saroop.k.s/
Mid-Rise Barrel Jean | https://imp.i254217.net/Z65e4k
Essential Tuckable Baby Tee | https://imp.i254217.net/2azBJQ
Mid-Length Waxed Barn Jacket | https://imp.i254217.net/LKBYWY
AD | Abercrombie & Fitch | https://www.abercrombie.com/shop/uk
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Transcript
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| 0:00.0 | This Tuesday, Amazon brings the unmissable UAFA Champions League match. |
| 0:05.1 | Unbelievable. |
| 0:07.3 | Tottenham versus Villarreal. |
| 0:10.4 | And it's touched goal at. |
| 0:13.1 | One a straight. |
| 0:14.7 | The UEFA Champions League, Tuesday from 6.30pm. |
| 0:19.0 | It's on Prime. |
| 0:22.1 | Welcome back to the Luxem Group chat. If you're new here, we're the Gen Z's from |
| 0:25.8 | Shear Lux, keeping you up to date with the latest in pop culture, trends, fashion, beauty and |
| 0:30.4 | more. Just a quick disclaimer before we get into the episode, we cover everything from friendship |
| 0:34.2 | drama to sexual health and mental health. But in case it wasn't obvious, we are not professionals, although we do sometimes chat to some. So if there's anything you're |
| 0:40.6 | really struggling with, please do seek the help of a professional. And wherever you get your |
| 0:44.0 | podcast, make sure you hit subscribe. It really helps us out. Enjoy! This week on the Luxem |
| 0:52.3 | group chat, we talk about Haley Bieber's genius negative PR strategy. If you're going to run a brand, you have to realise that at some point there will be failures, redirection. You have to use it for that. How Jacob Allardy has finally exposed his personality. She just had no shame. She planted the camera there and he's thinking, I can't let it down out. It's recording. And And finally is it too early to be talking about Christmas? Disney are releasing a Christmas film with the Jonas Brothers |
| 1:15.1 | The brothers are performing in London and they've got to get back to New York that night but like it's snowy |
| 1:20.0 | Stop it, it's a film, it's not like a documentary 14th of November it's a good one so stay tuned |
| 1:25.2 | Welcome back to the group chat ladies. |
| 1:28.4 | This week, I'm joined by Surroup and Poppy. Hi. Guys, this is a really fun combo. I know this is so fun. I have not been on the pod of these days in so long. I think it's been months. I think we have loads of chat about it. We do. We've got so much. This is your second pod. It is. debut with me can't wait question can you guys listen to your own voice back absolutely not yeah okay good |
| 1:46.4 | i feel like it is a universal thing oh second pod. It is. debut with me, can't wait? Question, can you guys listen to your own voice back? |
| 1:45.1 | No. |
| 1:45.2 | Absolutely not. |
| 1:45.9 | Yeah, okay, good. |
... |
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