Gwyneth Paltrow on Her Goop Journey | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 8 February 2019
⏱️ 35 minutes
🧾️ Download transcript
Summary
This week on BoF’s Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop’s rise from an email newsletter to a wellness empire worth $250 million.
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Transcript
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| 0:00.0 | It took me a long time to work up the courage to actually start to take the steps towards creating the brand. |
| 0:09.0 | I realized that I really didn't want to go back to acting and I didn't know what that would mean for me, financially, identity-wise. |
| 0:17.0 | Do you think it would have been possible to grow a followership like that if you had |
| 0:23.2 | not been a famous movie star before? I definitely was using my existing platform to try to grow |
| 0:29.3 | this new one. What's the master vision for Goop? So I've always been that person in the culture |
| 0:34.9 | that is suggesting new ideas. We have to be really buttoned up now, |
| 0:39.1 | but we don't want to stop being punk rock in that way. We don't want to stop trailblazing. This is what |
| 0:44.4 | we're here to do. You know, we're here to move culture forward. Hi, this is Imran Ahmed, founder and CEO |
| 0:51.0 | of the Business of Fashion. And welcome to the BOTF podcast. This week on Inside |
| 0:55.4 | Fashion, I speak to the one and only Gwyneth Paltrow. Now, Gwyneth has one of those amazing |
| 1:00.6 | life stories. She became a celebrated Hollywood actress at a very young age, won an Oscar, |
| 1:06.7 | found herself in London, and managed to accidentally start a business on her kitchen table. |
| 1:12.6 | She started a newsletter called Goop where she recommended the things that she was interested in, |
| 1:17.4 | the lifestyle brands, the products, and the people that caught her interest. |
| 1:22.2 | And somehow this newsletter grew a significant following that Gwyneth has now turned into a business. |
| 1:27.1 | She's raised tens of millions of venture capital and recently opened up a store on Westbourne Grove |
| 1:32.8 | in London's Notting Hill. |
| 1:34.6 | So from her kitchen table to an online content operation to selling products of her own, |
| 1:41.1 | I spoke to Gwyneth about her journey from Hollywood actress |
| 1:44.4 | to CEO. So, here's Gwyneth Paltrow, Inside Fashion. |
| 1:49.7 | Madame Gwyneth Paltrow. |
| 1:53.2 | Yes, me. |
... |
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