Guy Kawasaki: Perfect Your Pitch | Sales | E185

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Entrepreneurship, Business

4.8 • 1.5K Ratings

🗓️ 29 August 2022

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you take the time to refine your sales skills, you can improve the outcomes of your pitches! No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship. He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008. In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission. They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’ Topics Include: - The importance of knowing how to sell - What is 80% of sales? -What is a brand evangelist? -Getting your foot in the door -Why should you stay in college for as long as you can? -Hiring better than yourself -Intelligence vs. luck -Quitting on a good day -The danger of slippery slope thinking -What has Guy learned about making decisions? -Guy’s advice on pitching -The pillars of enchantment -Guy’s theory of a Karmic Scoreboard -Guy’s actionable advice for becoming more profitable Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation. Sponsored By: Bambee - Visit bambee.com/profiting Resources Mentioned: Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/ Guy’s website: https://guykawasaki.com/ Guy’s Twitter: https://twitter.com/GuyKawasaki Guy’s Instagram: https://www.instagram.com/guykawasaki/ Guy’s Facebook: https://www.facebook.com/guy Guy’s podcast, Remarkable People: https://guykawasaki.com/remarkable-people/ Guy’s books: https://guykawasaki.com/books/ Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/ Hala’s Instagram:https://www.instagram.com/yapwithhala/ Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Yap, Young and Profiting Podcast, a place where you can listen, learn, and profit.
0:09.8	Welcome to the show.
0:11.4	I'm your host, Halitaha, and on Young and Profiting Podcast, we investigate a new topic each week
0:17.4	and interview some of the brightest minds in the world.
0:20.7	My goal is to turn their wisdom
0:22.4	into actionable advice that you can use in your everyday life, no matter your age, profession,
0:28.7	or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover
0:34.3	value from my guests by doing the proper research and asking the right questions.
0:39.7	If you're new to the show, we've chatted with the likes of ex-FBI agents, real estate moguls, self-made billionaires, CEOs, and best-selling authors.
0:48.3	Our subject matter ranges from enhancing productivity, how to gain influence, the art of entrepreneurship, and more.
0:55.4	If you're smart and like to continually improve yourself, hit the subscribe button because
1:00.4	you'll love it here at Young and Profiting Podcast.
1:04.7	One thing we talk a lot about on the app is using sales and marketing techniques in every
1:09.8	area of your life.
1:11.5	Everyone is a salesperson and a marketer.
1:14.6	No matter their profession, whether you're pitching a new product to a team of investors
1:18.3	are trying to persuade your husband or wife to go on vacation, you need good sales and
1:23.1	marketing skills to maximize the chances of your desired outcome.
1:27.2	One of the best people to talk about
1:28.6	sales and marketing with is Guy Kawasaki. Guy is Canva's chief brand evangelist and former
1:34.9	chief evangelist at Apple and the author of 15 books. As a former revolutionary at Apple in the late
1:41.4	80s and 90s, Guy popularized the concept of secular evangelism in the
	...

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