Hey guys, real quick. So Layland, I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

All right, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

Most of the times on businesses are looking for more customers. It's not that they need more customers. It means that they need a better business.

Welcome to the Jim Seekers podcast where you talk about how to get more customers, how to make more per customer and how to keep them longer.

And the many failures and lessons that we have learned along the way. I hope you enjoy and subscribe.

Welcome to franchise secrets with your host, Eric Van Horn. And today's guest is Alex Hormosi. He's with Jim launch.

I've seen this guy around for a while. Mark Duneau kinds of cool marketing stuff helping a lot of health fitness franchises out there and probably even a lot more people that are not in the franchise in space.

I've been wanting to get to know him and get him on the podcast and we did that a couple of weeks ago.

So I begged him to get on the podcast and here we are. So Alex, welcome to the show.

Thanks for having me. I'm going to be here.

Absolutely. So how many franchises do you actually work with? Like you've got to give us the mix of franchises versus like regular gym owners.

30% of our, I think it was actually was higher than 30. So I asked my team. It's over 30 less than half. I'll say that the gyms that we work with are with existing franchise.

So I want to get into your story, but I want to give everybody the context of like who you work with and kind of what you do. So you're not the normal Facebook ad agency.

You probably don't even like the word agency. So

or not at all.

So the audience a little bit of like who you are, what you do. And then I want to dive into like how you got there.

Yeah. So I would, I would just, for every one of us, they are just destroy the word agency because it anchors what we do in a totally wrong way.

For the last four years, we've never done any done for you services in the last eight weeks. We started it done for your service side.

But I would say the vast majority of my business experience has been teaching people how to fish, not fishing for them.

And so that has been kind of the rally and call that we built our business off of. And so I would say that

most of the times when businesses are looking for more customers, it's not that they need more customers. It means that they need a better business.

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