Hey everybody, welcome back to this week in startups.

We're doing our startup basic series.

We do this series for people who are just getting into the startup game, maybe you worked

at a big company, maybe you're just at a school, maybe you're getting back into the work

for starting your own company, and you want to basically understand what are all the basics?

There's legal basics, there's financial basics, and there are customer basics.

And of course, yeah, one of the great companies we've had here in the Silicon Valley is

Salesforce, and we're lucky enough to have Tiffany Bova, who is the global growth and

innovation evangelist at Salesforce with us again, co-host this series with me, to really

explain to you how to really cherish your customers, not lose them and to learn from them.

We've had a great series so far, and in this, our fourth and final part in the series,

we are going to talk about growth and retention.

It's just such a critically important topic.

You've got your engagement correct, and you've got your experience correct.

You want to really start thinking about growing things.

So let's jump right into that.

SaaS businesses grow really nicely.

They're unique in that.

They're subscription businesses.

You start every month, basically plus or minus, where you left off last month, correct?

Absolutely, but I would say that SaaS businesses are not the only ones that have recurring

revenue.

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