Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like my first million today will be focusing on growth hacking success to drop these value bombs I brought Mario na fall into EO fire studios Mario bootstrapped his first business to eight figures in less than two months then built multiple businesses to the millions in crypto.

In the last few months, the company's public and growth hacking he recently stepped up as the CEO of NFT tech which is expected to go public undertaker NFT in today's foundation we're chatting about what is growth hacking the power of growth hacking and what is the power of timing really mean because timing is so important and the BS ESS right the BS of entrepreneurship and so much more when we get back from thinking our sponsors.

Feeling like you wear many hats in your business and then you're not alone great news is just works makes it easier for you to start run and grow your business by relieving you of some of the administrative work you don't love find out how just works can help your business by going to just works dot com that's just works dot com for more info Mario say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Fineation was set was up something that most people disagree with and probably the most most of the listeners being successful is extremely extremely extremely difficult many of you might really disagree with what I just said but it took me a long time to realize this and to start appreciating this success that I have almost one bankrupt not appreciating it when you close your eyes and start just doing the math.

Just Google how many million is and stuff there is in the world and there's seven billion people being successful is not easy it's a puzzle there's a lot of pieces you have to time it right when you do get it right cherish it appreciate it don't lose it.

I love that message and I will say that you really do walk the walk Mario I mean fire nation if you consume any of Mario's content you know whether it be on any of the platforms that he uses you're always seeing him living in it.

I mean he is working he is walking around pacing through his house like just talking about you can just tell Mario from you know the few times that we've interacted one on one and then of course the times that I've seen what you're doing in your business and I'm on you know a couple signal and what's that groups with you and then also just watching your content you produce I mean you eat live and breathe exactly what it is that you're focused on and fire nation like to be really truly successful like that's what it takes and when you get there.

You have to cherish it just like Mario said I mean it's the journey you have to enjoy and then the success you have to cherish because sometimes it can be fleeting but guess what you have the tools to say okay now I know what I need to do next time to get there again and as I mentioned during this

introduction we're talking to you about growth hacking which I think is something Mario has done fantastically well we're going to talk about timing we're going to talk about entrepreneurship and so much more but let's just start with growth hacking now in your definition Mario break it down for fire nation what is growth hacking.

So I made all my money in e-commerce and then I got into crypto in 2017 launched a consulting fund that's doing really well partner the law firm and I do a lot of investments so that's a brief brief overview now 2017 and one of my business partners is

name is Kyl Kristallis he starts telling me about growth hacking because he was applying it to my personal brand and to my businesses and the things that he did my attention that same year during COVID I was in

Turkey when COVID hit and the lockdown started so I rented a big villa in Fittia on the beach in Turkey 12 bedrooms and I started hiring all the best growth hackers around the world from Bob,

Tukidio, to Cohen, Kristianas all these names people growth hackers would know and I brought them all under one roof all of them and we decided building the things they did have been insane my business is one of them the North

equities up to eight figures a scene a capital is doing high seven figures you got we are growth hackers as a business is doing really well now what is growth hacking I'm hyping it up like crazy everyone talks about Facebook marketing

JL the everyone talks about Google marketing everyone talks about influence marketing affiliate marketing but no one talks about growth hacking and that's essentially gaming algorithms that's it we talked about clubhouse

earlier I'll give you examples that's the best way to think about it give you business and none business examples we talked about clubhouse earlier now everyone knows in house you have to get people or moderators that have a lot of followers to come up as a moderator to invite them up

because they have a lot of followers it will ping their followers now technically that's a growth hack a very simple growth hack but it is a growth hack

but growth hackers are taking a step further like okay when does it ping their followers if we take them up all right so what happens if we take them up bring them back down and take them up again

and ping their followers again every time you bring them up that was in the early days of clubhouse so I will do that every 15 minutes in my room never had a room less than 2000 sometimes up to a thousand people never below a thousand it was the biggest daily room on clubhouse seven days a week

that's a growth hack another growth hack you know basic ones are sending thousands of messages on LinkedIn Instagram Slack Twitter pretty much no little to no cost now that's not doesn't have to be spamming very big difference here

at the end of the day if the product or the offering or the messaging or the targeting is bad it's not going to work so growth hacking essentially accelerates what it is that you're doing that's working if you have a good copy

with a good message and a good value added the end the good product is selling then growth hacking would would pull fuel on that fire

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