Growing as an Influencer and Building an Engaged Community Without Losing Yourself with Jenny LeFlore, Founder of MamaFreshChi
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 5 January 2022
⏱️ 53 minutes
🔗️ Recording | iTunes | RSS
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Summary
The Dear FoundHer… podcast promises you thought-provoking conversations with female entrepreneurs, and in this interview with Jenny LeFlore, we are delivering on that promise. Jenny is the Founder of MamaFreshChi, a Mompreneur, Community Builder, and Influencer. This daughter of Chicago has expanded her reach nationwide. Her ability to authentically connect to women has landed this powerhouse in the hallways-and apps- of Nike, Target and into our living rooms through guest appearances on our televisions.
In this intimate conversation, Jenny opens up to our host Lindsay Pinchuk and shares how "mama guilt" became the motivation that launched her company, the brand deals that she turned down, and why she wants to be that go-to resource for parents who need to take a deep breath. Join us as we discuss "Growing as an Influencer and Building an Engaged Community, Without Losing Yourself."
Takeaways:
- [00:06:42] Get to know Jenny Leflore and discover the #1 secret to her success.
- [00:07:09] Jenny's community welcomes the diversity of motherhood. Listen to her explain why this was important to her and how it has helped her grow her brand.
- [00:13:54] Bridging the gap between mothers and resources is Jenny's gift, but how did she know that MamaFresh would become a hit? This is how you learn to trust your instincts.
- [00:25:58] Do you want to grow your influence? Jenny shares three tips for anyone who wants to be known in their niche as an expert.
- [00:28:38] There are many moving parts as a successful influencer, which makes mentorship essential for growth. Jenny shares how she has built her team.
- [00:30:09] There is an effective way to ask for help, and it isn't asking to "pick someone's brain." Jenny shares the powerful phrase that she uses to ask for help from anyone---even her "competitors."
- [00:42:01] Growth in any business depends on serving your audience. Jenny and Lindsay discuss why asking your community questions is crucial to your success.
Takeaways:
- Every Founder is an Influencer in the making. Whether you use your industry expertise for brand sponsorships or increased visibility is up to you. Jenny shares tips you can use to build a thriving community.
- When you answer the call to become an entrepreneur, your path will not be perfectly laid out - by the end of this episode; you will understand the importance of trusting the process.
- Trust is the new currency. Discover how Jenny maintains trust by walking away from relationships that don't serve her or her audience.
Connect With Jenny LeFlore
For more from Jenny LeFlore, MamaFreshChi and her upcoming “Mama Talks” series, follow her on Instagram:
Instagram: http://www.instagram.com/mamafreshchi
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Transcript
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| 0:00.0 | As you know, there's no blueprint for entrepreneurship. |
| 0:06.6 | You wear so many hats, you burn the min-eyed oil, you pour your heart and soul into everything |
| 0:12.1 | that you do. |
| 0:13.2 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.4 | I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've |
| 0:22.9 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my |
| 0:28.8 | belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.8 | starting, growing, nurturing, and in some cases, even |
| 0:39.9 | selling a business. Together with some of my closest contacts, I'm here to help you find your own |
| 0:45.1 | success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.9 | and join me for another episode that will get you one step closer to reaching your |
| 0:54.9 | own founder goals. |
| 1:00.4 | Welcome back to the latest episode of Dear Founder. I'm so beyond excited for you to meet |
| 1:06.1 | today's guest. I am proud to say that I knew Jenny LaFleur when and I'm so thankful to have had a front row seat to watch her start, create, and grow her business, Mama Fresh Shy, while never wavering from her true self. |
| 1:20.5 | I first met Jenny when she was a customer of mine. |
| 1:23.5 | We later went on to speak on a panel together at one of the events I was hosting for my own community. |
| 1:29.2 | I turned to her during the panel and I said, girl, when are you getting your own talk show? |
| 1:34.6 | Because when you do, I want to be one of your very first guests. |
| 1:38.5 | And I meant it. |
| 1:40.4 | Jenny LaFleure is a daughter of Chicago. |
| 1:42.1 | You can find her on Instagram at Mama Fresh Shy, |
| 1:45.1 | but she's not just known here in Chicago anymore. Jenny has national reach. She's a community |
... |
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