Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

I was a science major. I thought it would be, you know, really cool to teach kids how to like

learn about solar energy by making like a hot dog cooker out of like tin foil and cardboard.

I go around to the school's classrooms and I'm knocking one by one on the doors of I think

it was like fifth or sixth grade classroom and I went into one classroom I remember the teacher's name

Mr. Z and he lets me do my little three minute commercial at the front of the

classroom and one little boy puts up his hand and is asking questions about it.

You know, he's sort of leaning forward in his seat, he's got a big smile on his face.

And Mr. Z. interrupts him and he says, oh, not you.

This is not for you.

This is for the smart kids.

And I nearly took a baseball bat to that man.

I was like, that kid will never forget what you said and God

knows what you've been saying the rest of the school year. You know I can't get that

classroom teacher fired. I couldn't make decisions at a level of policy that would directly change that kid's life.

But I knew I would never forget that story and I never have.

And it taught me a lesson, which is that, yeah, for sure we have genetic endowments, you know,

...