Gretchen Saegh-Fleming: CMO of L’Oréal USA | #ThePlaybook 254

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 25 June 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on: [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach [9:57] – What travelling around the world has taught her about market segmentation and product differentiation [11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic [13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Gretchen Say Fleming, the
0:03.2	CMO of L'Oreal USA and we're going to learn why playing field hockey with
0:08.9	the wrong hand can lead you to one of the best jobs in marketing.
0:13.0	Learn this on the playbook.
0:16.0	This is Entrepreneurs the Playbook
0:18.0	where each week I bring you some of the greatest athletes,
0:21.0	celebrities, and entrepreneurs to talk about their personal and professional
0:26.0	playbook to success and what made them champions on the field and in the board room.
0:32.0	I'm your host David Melzer.
0:34.0	This is Dave Melter with Entrepreneurs The Playbook
0:36.0	and I am excited because I'm with the CMO L'Oreal USA, Gretchen Say Fleming,
0:42.0	and she has an extraordinary story a
0:44.5	playbook to success to get to such a prestigious place.
0:48.0	One of the dream jobs out there especially for women I have three daughters
0:52.0	who raid the L'Oreal store when we come to
0:55.4	Hudson Yards. Gretchen, welcome to the Playbook. Thank you. I'm so excited to be here
1:00.4	today. You know you have a really diverse background and I want to delve into so many people don't
1:07.6	understand what marketing is and so I'd like to kind of get your perspective on if you a young entrepreneur came to you and
1:15.1	said I really want to get involved in marketing what does that even mean to you
1:19.0	as the CMO of L'Oreal USA? I mean at the end of the day I feel that marketing is about
1:28.1	understanding what a consumer needs and then helping to serve that need.
1:32.7	So solving a problem, creating value,
	...

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