Greg McKeown: Essentialism & The Pursuit of Less | E121

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Entrepreneurship, Business

4.8 • 1.5K Ratings

🗓️ 5 July 2021

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Be effortless! In today’s episode, we are talking with Greg McKeown, best-selling author and CEO. Greg’s break-out book, Essentialism: The Disciplined Pursuit of Less, a New York Times and Wall Street Journal bestseller. The book is frequently ranked as a #1 Time Management book on Amazon, and challenges core assumptions about achievement to get to the essence of what really drives success. Greg is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month. McKeown has been interviewed on numerous television and radio shows including NPR, NBC, and FOX. In this episode, we talk about Greg’s path from studying to be a lawyer to becoming a writer, the definition of Essentialism, and how we can decide what’s ‘essential.’ We’ll also discuss the three steps to being effortless, how to make essential work more fun, and how to achieve residual results with your work. If you’re a high-achiever and looking to step up your productivity without dedicating all your time, this is a must-listen! Sponsored by - Credit Karma. Go to creditkarma.com/podcast to learn more and find offers tailored just for you. Olay Body. Fearless In My Skin. Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 00:37 - Greg’s Upbringing 02:12 - How Greg Strayed From Being a Lawyer and Became a Writer 08:30 - The Definition of Essentialism 09:45 - How Achieving Success Can Cause Failure 12:32 - The Way Essentialism Relates to Being Effortless 15:37 - How We Can Decide What’s Essential 21:17 - Why Greg Wrote Effortless 24:51 - 3 Steps for Being Effortless 29:05 - The Problem With Effort 31:41 - Strategies to Achieve the Effortless State 36:07 - Does Effort Equal Time? 38:19 - How to Make Essential Work See More Fun 42:21 - Ways to Combat Complex Projects and Make It Simple 50:59 - Why Rest is Essential 58:35 - Difference Between Linear and Residual Results 1:04:32 - Greg’s Secret to Profiting in Life Mentioned in the Episode: Greg’s Website: https://gregmckeown.com/ The Essentialism Website: https://essentialism.com/ Greg’s Twitter: https://twitter.com/gregorymckeown?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Slack. With Slack, you can bring all your people and
0:05.9	tools together in one place. It's your digital HQ where you can increase productivity,
0:11.1	enable flexibility and automate workflows. Plus, Slack is full of game-changing features
0:16.7	like huddles for quick check-ins or Slack Connect, which helps you connect with partners
0:20.9	inside and outside of your company. Slack, where the future works. Get started at
0:26.9	Slack.com slash DHQ. This episode of YAP is sponsored by Ole Body. Why do you shower?
0:35.3	The most obvious answer is cleanliness, but there's way more to it. If you listen to YAP,
0:40.5	you know that cold showers can improve your energy and increase your alertness. But I bet
0:45.2	you didn't know that taking a shower as part of your morning routine can positively influence
0:50.1	your mood for the rest of the day. For me, feeling fresh and clean helps me increase
0:54.4	levels of mood-boosting hormones like serotonin, which ultimately leads to improved confidence,
1:00.1	better overall mood and motivation throughout my day. And now my showers are even better
1:04.7	since Ole just launched a new collection of skincare-inspired body washes that are designed
1:09.8	to treat a variety of skin conditions. Like Ole's soothing body wash with vitamin B3
1:15.4	complex and oat extract, which is specifically made to soothe eczema-prone skin. And my favorite
1:21.5	part about it is that it's completely fragrance-free, and it leaves me feeling super clean
1:26.3	without a sticky filmy residue. You need to give these Ole Body washes a try. They completely
1:32.7	changed how I thought about my body care routine and my shower. You can find Ole Body Care
1:38.2	products in the store or online. Ole Body, Fearless and My Skin.
1:45.7	We're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn,
1:52.3	and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting
1:57.9	Podcast, we investigate a new topic each week and interview some of the brightest minds
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