Welcome to the Brain Health and Beyond podcast with your hosts, Aisha and Dean Cherzai.

Today we decided to speak about stress and not just stress, but about good stress and bad stress.

One of the most counterintuitive things that we've mentioned in our book, the Alzheimer's

solution, is increasing your good stress. So Dean and I will elaborate on this topic today

because I think it's relevant. It's the holiday seasons and I hope you're all having a great

time with your loved ones and learning and knowing the importance of perception of stress.

I think this is the importance of perception of stress.

I think this is the most important concept in health.

I mean, this sounds like such a bombastic statement, but it isn't.

It's our perception, what goes into our body and how we, you know, see the world around us.

It's the input and the output.

In every way, it affects our body. And when we get into the detail of what levels, even at the epigenetic level, stress affects you, then we realize

that it is truly the most important thing. And that doesn't even take into consideration

how it affects your ability to manage other things. So we always talk about the neuro

concept, nutrition and exercise and everything else. But what we have found is that at the core

is stress management. And ironically, at the core of that is increasing good stress or managing

stress. That becomes the most important thing.

In fact, the worst thing for the brain is absence of stress.

Exactly.

Absence stress is basically death for the brain.

And that's when you see people who retire,

who've had a very complex and a challenging life,

...