The following podcast is a Dear Media production.

Hello, Caviar Dreamers.

I'm Margaret Joseph.

And I'm Lexi Buputo.

And every week we are bringing you entrepreneur real stories from leaders, disruptors,

change makers, and risk takers.

We may not be serious, but we seriously mean business.

Thank you. We may not be serious, but we seriously mean business.

Today is a great episode, Pete.

It is a great episode.

We have a mogul from the beauty industry.

My good friend, who's a new friend, you know, over the last few years, Alicia Grande from Grande Cosmetics. And she had Grande plans on the beauty industry. Yes. I mean,

she started with one product, Grande Lash, and she really hit the ground running. But she ran for a very

long time before it took off. And we have these guests on who have these amazing companies

and some people especially started up against it all. And I would say launching a beauty brand

back in 2008 was like swimming upstream. Yeah, exactly. 2008, there was not a lot of smaller brands that were making a name

for themselves. So to like break into the beauty industry against huge brands like Nars and

why am I trying a blanket on the huge brands? Yeah, the Lurielles, the Estée Lauders. The Estée lauders, the Nause, the Loreales.

Listen, Lexi, the one she says.

I mean, I was about say the Charlotte Tilberries, you know, the people I like to wear.

Well, it's, you know, now stores support small brands.

It's true.

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