In this, I want to talk about how every problem in your business can get answered by talking to your customers more.

Talk to customers to solve all your problems. So Paul Graham said this and I think it's really good.

He said you can solve just about every business problem by talking to your customers.

So if your advertising isn't converting, talk to your customers.

If your pages aren't converting, talk to your customers.

If the price seems weird, talk to your customers.

If the product isn't delivering, talk to your

customers. At the end of the day, your customers are the people you serve and they have all the

information you need to make your product better. So, especially when you're starting out, even if you have very low prices.

So let's say you charge $10 a month for something.

All right, and you want this thing to have thousands and thousands of customers. Okay, fine, but if you don't talk to

customers, you're not going to know what's going to drive them to convert, buy, and stay. And so I come from an industry where people meet face to face in person to sell $10 month

memberships and so I don't want to hear it.

All right?

I spent the first four or five years of my career selling $30, $50, $100 things all day long.

I don't know a very successful advertising entrepreneur who's a rainmaker, meaning they know

how to get customers, who didn't have four or five years

of hardcore sales under their belt that no knew who they were.

That's the rocky cutscene, is where you take hundreds and thousands of calls with customers, where you hear the words they

use so that when you say, does this suck, but they say it differently?

And so then you say that in your advertising.

And when you take these sales golfoss for $10 a month,

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